THE SUMMER MARKET: AUG 3 – 5, 2025, JAVITS CENTER

Check back often, as exciting new updates are being added weekly!

ALL SHOW DAYS

YOUR EVENT SCHEDULE

Display | Oprah Daily Editor's Picks

Time: All show hours

Location: TBD

Description: Curated with intention and heart, the Oprah Daily Editor’s Picks spotlights the standout NY NOW products and lifestyle essentials loved by the editors behind Oprah’s trusted brand. From everyday game-changers to feel-good finds, each pick is hand-selected to inspire joy, wellness, and purposeful living—just like Oprah would.

Product Giveaway | Bestie Bottles by Ad-N-Art

Time: All show hours

Location: Booth 828

Description: The NY NOW hit is back! Show your buyer badge to receive the cutest gift of the summer – a Bestie Bottle. Your BFF for walks, sports, raves, and the rest of your adventures together, Bestie Bottles are made of vacuum-insulated stainless steel, have a leak-proof character lid, and are 100% BPA free. Engrave a name on it and you’ve got yourself an adorable, converastion-starting way to stay hydrated.

Display | Nelly Rodi Trend Gallery

Time: All show hours

Location: TBD

Description: Discover NellyRodi’s vision for Spring/Summer 2026—a forward-looking exploration of the season’s key trends in color, material, lifestyle, and consumer behavior. Grounded in cultural insight and creative strategy, this presentation offers a rich visual narrative and actionable direction for brands looking to stay ahead. From emerging aesthetics to shifting values, NellyRodi decodes what’s next with clarity and impact.

Installation | BE HOME Tablescape

Time: All show hours

Location: Booth 750

Description: Enjoy perusing a curated tablescape by BE HOME, featuring products and designs by our home exhibitor. Explore the installation, gain inspiration for your store,  then visit their booth to purchase these items for your customers. Find all these items and more at the BE HOME Booth 425 and check out the tablescape at Booth 750.

Display | NY NOW 2025 Awards Gallery

Time: All show hours

Location: TBD

Description: To celebrate the contributions of all our exhibiting brands, NY NOW’s Innovation & Impact Awards recognizes the creativity and ingenuity of select exhibiting brands and gives our community an opportunity to showcase their products.

Stop by the Awards Gallery to see the finalists for our Summer ’25 Market in each category:

  1. Sustainability & Social Impact
  2. Trailblazer
  3. Emerging Brand

Activation | Oh My Mahjong

Time: All show hours

Location: Booth 1201

Description: Come see Oh My Mahjong at Booth 1201 to explore their newest tiles, luxe playing mats, and must-have accessories. Enjoy mahjong tables set up for live demos and instruction—come play, learn, and get inspired. Make some magic, one tile at a time!”

Activation | TikTok Shop

Sponser: TikTok Shop Espresso Bar

Time: All show hours

Location: Booth 936

Description: Grab a coffee with TikTok shop! Get buzzy with the buzziest platform on the social media market and enjoy espresso drinks with your favorite NY NOW buds.

Activation | NY NOW Vibes Lounge

Time: All show hours

Location: Booth 1855

Description: Recharge your vibes at NY NOW’s newest creation: The Vibe Lounge! ✨ Make your own friendship bracelets, get your colors done, have your cards read, and more at the Vibes Lounge all market long.

Activation | Tarot Card Readings

Time: 11am – 3pm

Location: The Vibes Lounge – Booth 1855

Description: Peek behind the proverbial curtain of what life has in store for you with intimate sessions with a Tarot card reader. Check in on your current decisions, look into the future, and make sure that the path you’re on is in line with your values with this fun addition to this summer’s market.

Activation | Board Games and Dart Boards Lounge

Time: All show hours

Location: The Game Lounge – Booth 1013

Description: Relax your brain and get your competition on with games and dart boards provided by Gentle’s Hardware of DesignWorks Collective!

SUNDAY
AUGUST 3

YOUR EVENT SCHEDULE

Community Chat | The Content Connection: Making Social Media Work for You | 11:00 am

Moderator: Tanner and Erika Mitchell, Owners of Famous In Oregon

Time: 11:00 – 11:45 am

Date: Sunday, August 3

Location: Live Content – Booth 946

Description: Get ready to level up your social media game with dynamic duo of Tanner and Erika, the creative minds behind one of today’s most beloved plant and lifestyle brands—and the owners of Famous In Oregon. In this high-energy, interactive session, they’ll break down their approach to building an engaged online community, sharing how they use storytelling, video strategy, and authenticity to grow a brand that truly connects. With live Q&A woven throughout, this is your chance to ask real questions and get real answers. Come equipped with your questions and walk away with fresh ideas, actionable tips, and the confidence to grow your brand with purpose, personality, and heart.

Activation | Personalized Calligraphy | 11:00 am

Time: 11:00 am – 3:00 pm

Date: Sunday, August 3

Location: The Vibes Lounge – Booth 1855

Description: Bring your show bag or anything else you’d like personalized to our in-house calligraphy artist! See your name in curly-cues and customize your bag or gifts with any word that suits your fancy.

Demo | Unlocking Unified Commerce with Shopify POS | 12:00 pm

Educators: Neilson Flemming, Global Solutions Architect, & James Greco, Senior Solutions Engineer

Time: 12:00 – 6:00 pm

Date: Sunday, August 3

Location: Network Lounge – Booth 938

Description: Join Shopify experts at NY NOW as they explain how brands can harness the power of Shopify POS to elevate in-person retail experiences. Learn how to streamline operations, unify online and offline sales, and drive customer loyalty. Whether you’re scaling a retail brand or enhancing your in-store presence, discover how Shopify POS can be the key to unlocking your brand’s next stage of growth.

Community Chat | The Luxury Experience Edit: Story, Space & the Future of Selling | 1:00 pm

Moderator: Simone Waldron and Paul Schneider with Twist

Panelists: Melissa Geiser with Stanley Korshak, stay tuned for more to come!

Time: 1:00 – 1:45 pm

Date: Sunday, August 3

Location: Live Content – Booth 946

Description: Retail is entering its editorial era—where what you sell matters, but how you sell it matters more. In this conversation, three visionary retailers share how they’re redefining luxury through immersive experiences, aesthetic storytelling, and creative collaborations. From scent to supper, discover how rethinking your space can build deeper customer loyalty, spark community, and position your brand for the future of selling.

Tour | The Artisan’s Path: A Global Journey of Heritage and Innovation | 2:00 pm

Guide: Helen Joffe

Time: 2:00 – 3:00 pm

Date: Sunday, August 3

Location: TBD

Description: Join retail strategist Helen Joffe for a curated journey through NY NOW’s Rising Artisans and International Pavilions—an immersive experience blending heritage, innovation, and intention.

In Rising Artisans, meet emerging makers whose work fuses sustainability with bold storytelling. Then explore the International Pavilions, where country-led showcases celebrate centuries-old techniques and modern expressions of craft.

More than a tour, this is a sensory exploration of global creativity—designed to spark curiosity, connect you with distinctive work, and deepen your insight into the people shaping conscious retail.

Fireside Chat | Finding Your Shoppers: Unlocking the Full Power of Digital Marketing | 2:15

Moderator: Chelsea Gladden, CEO of Everything Branding

Time: 2:15 – 3:00 pm

Date: Tuesday, August 5

Location: Live Content – Booth 946

Description: With 2.7 billion online shoppers worldwide and 13.7 million online stores in the U.S. alone, standing out is no small feat. Discover how to maximize your digital footprint by effectively using marketing channels that complement each other to reach your consumers.

Fireside Chat | The Every Channel Marketing Strategy: Driving Sales Through Social, Email, and Text | 3:30 pm

Moderator: Nick McHenry, Founder of OneShop

Time: 3:30 – 4:00 pm

Date: Sunday, August 3

Location: Live Content – Booth 946

Description: Today’s top-performing retailers aren’t just active on every channel — they know how to connect the dots between them. In this fast-paced and actionable session, Nick McHenry, founder of OneShop, shares how to strategically link your social media, email, and text marketing into a seamless system that drives real results.

Discover what it takes to build a cohesive marketing machine that increases customer engagement, boosts sales, and saves you time. Walk away with a fresh perspective, ready-to-use tactics, and a clear understanding of how to turn your marketing into a growth engine — across every channel.

Happy Hour | Sunday Kickback Sponsored by DesignWorks in collaboration with BV by Bruno Visconti and X | 4:00 pm

Sponser: DesignWorks Collective

Time: 4:00 pm as supplies last

Date: Sunday, August 3

Location: Game Lounge at Booth 1013

Description: Saddle on up to this Western-themed happy hour! Buyers can kick off your boots and enjoy a Sunday afternoon with Bloody Marys and Beers presented by DesignWorks with friends at BV by Bruno Visconti and X at the Game Lounge in Gift & Lifestyle. Take a load off, grab a beverage, and throw some darts with a colleague after a great Day 1 of NY NOW.

MONDAY
AUGUST 4

YOUR EVENT SCHEDULE

Community Chat | Ask the Experts: Fresh Insights. Real Talk. Retail Ready. | 9:00 am

Moderator: Crystal Vilkaitis, Founder of Rooted in Retail

Panelists: Nick McHenry – Founder of OneShop, Cathy Wagner, Tanner & Erika Mitchell

Time: 9:00 am – 9:45 am

Date: Monday, August 4

Location: Booth 1561

Description: Join us for Ask the Experts, an exciting new series where top minds from across the NY NOW community share straight-to-the-point insights on what’s shaping the retail and brand landscape right now. From trend forecasting and visual merchandising to digital marketing, sourcing, AI, and in-store innovation—our experts are here to answer the questions you’re really asking.

Each session brings together trusted voices from our most impactful programs to deliver candid advice, actionable takeaways, and forward-thinking ideas tailored to both retailers and brands. Whether you’re looking to sharpen your strategy, discover new tools, or simply stay ahead of the curve, this is where it happens. No fluff. Just experts, your questions, and smart solutions.

Community Chat | KNOWING YOUR NUMBERS: Creating your scorecard for success and profit using the Boutique Hub's 6-Layers of Retail | 11:00 am

Moderator: Dane Cohen

Panelists: Coming soon! Keep checking back for updates.

Time: 11:00 am – 11:45 am

Date: Monday, August 4

Location: Live Content – Booth 946

Description: Coming soon! Keep checking back for updates.

Activation | Personalized Calligraphy | 11:00 am

Time: 11:00 am – 3:00 pm

Date: Monday, August 4

Location: The Vibes Lounge – Booth 1855

Description: Bring your show bag or anything else you’d like personalized to our in-house calligraphy artist! See your name in curly-cues and customize your bag or gifts with any word that suits your fancy.

Activation | Seasonal Color Readings | 11:00 am

Time: 11:00 am – 3:00 pm

Date: Monday, August 4

Location: The Vibes Lounge – Booth 1855

Description: Are you a Soft Autumn or a Bright Spring? Wonder no more after getting your colors done with our professional stylist, Rotem Bar Lev! With color swatched and personalized cards with your season on them to take home, you’ll be dressing in the colors that make you pop in no time.

Demo | Unlocking Unified Commerce with Shopify POS | 12:00 pm

Educators: Neilson Flemming, Global Solutions Architect, & James Greco, Senior Solutions Engineer

Time: 12:00 – 6:00 pm

Date: Monday, August 4

Location: Network Lounge – Booth 938

Description: Join Shopify experts at NY NOW as they explain how brands can harness the power of Shopify POS to elevate in-person retail experiences. Learn how to streamline operations, unify online and offline sales, and drive customer loyalty. Whether you’re scaling a retail brand or enhancing your in-store presence, discover how Shopify POS can be the key to unlocking your brand’s next stage of growth.

Community Chat | AI Now: Real Strategies for Retail Success | 1:00 pm

Moderator: Crystal Vilkaitis

Panelists: Lindsey Peterson – Head of Beauty @ Ground AI

Other panelists TBD

Time: 1:00 – 1:45 pm

Date: Monday, August 4

Location: Live Content – Booth 946

Description: Artificial Intelligence is no longer a concept of the future—it’s a tool retailers and brands are using right now to enhance customer experience, streamline operations, and market more efficiently. In this expert-led session, Crystal Vilkaitis brings together industry leaders who are actively using AI in their businesses. Whether you’re focused on e-commerce, brick-and-mortar, or digital marketing, this conversation will unpack what’s working, what to avoid, and how to get started. Bring your questions and curiosity—this is your opportunity to demystify AI and gain real-world insights you can put to work.

Fireside Chat | How Retail Trailblazers Scale: Lessons from Shopify and NetSuite | 2:15

Panelists: Chris Benner, Master Industry Principal at NetSuite and Dwayne Doshier, Partner Growth Architect at Shopify

Time: 2:15 – 3:00 pm

Date: Monday, August 4

Location: Live Content – Booth 946

Description: Join Shopify and NetSuite experts as they dive deep into how retailers like Hammitt are achieving explosive growth by leveraging the ultimate commerce + ERP power combo.

Fireside Chat | NellyRodi Trend Presentation | 3:30 pm

Moderator: Jacqueline Rumohr

Time: 3:30 – 4:15 pm

Date: Monday, August 4

Location: Live Content – Booth 946

Description: Step into the future of fashion with NellyRodi’s freshly released Spring/Summer 2026 Trend Presentation, now happening live this market.

As the global authority in creative intelligence and brand strategy, NellyRodi unveils a bold, data-driven vision for SS26—offering exclusive insights into the colors, materials, cultural shifts, and consumer behaviors that will shape the season’s creative landscape. Whether you’re designing collections, shaping product narratives, or aligning your brand with tomorrow’s desires, this is the presentation that sets the pace.

Summer Happy Hour | 4:00 pm

Sponsored by: Cozy Earth and JK Adams Company, Inc.

Time: 4:00pm while supplies last

Date: Monday, August 4

Location: Tasting Lounge in Home – Booth 340

Description: Take a break and celebrate the Summer at the Tasting Lounge in HOME with Cozy Earth, JK Adams, and more. This year’s happy hour is bigger and better with beer, wine, and a refreshing specialty gin cocktail on offer. Get here early to sip your summer delights and unwind with colleagues and new friends at NY NOW.

TUESDAY
AUGUST 5

YOUR EVENT SCHEDULE

Community Chat | Accessories & Handbags for Modern Retailers | 11:00 am

Panelists: Karen Giberson, President and CEO of The Accessories Council, and Emily Blumenthal, Founder of The Handbag Designer Awards

Time: 11:00 – 11:45 am

Date: Tuesday, August 5

Location: Live Content – Booth 946

Description: Join leading voices in the industry for an inside look at what’s next in accessories and handbags while offering insights on strategic buying. From shifting consumer preferences to trend-driven innovation, this conversation will explore how today’s most forward-thinking retailers are curating their assortments to stay relevant and drive sales.  

Activation | Seasonal Color Readings | 11:00 am

Time: 11:00 am – 3:00 pm

Date: Tuesday, August 5

Location: The Vibes Lounge – Booth 1855

Description: Are you a Soft Autumn or a Bright Spring? Wonder no more after getting your colors done with our professional stylist, Rotem Bar Lev! With color swatched and personalized cards with your season on them to take home, you’ll be dressing in the colors that make you pop in no time.

Fireside Chat | More Margin, Less Mayhem: Your Retail Profit Wake-Up Call | 1:15 pm

Moderator: Catherine Donovan Wagner

Time: 1:15 – 2:00 pm

Date: Tuesday, August 5

Location: Live Content – Booth 946

Description: With rising costs, shifting customer behavior, and the impact of new tariffs looming over the industry, protecting your profit is more urgent than ever. In this fast-paced, high-impact session, retail expert Cathy Donovan Wagner will show you how to plug margin leaks, make smarter buying decisions, and take control of your bottom line—without needing to be a numbers whiz. Whether you’re a brand or a buyer, you’ll leave with simple, actionable strategies to help your dollars go further in today’s challenging retail climate.