THE WINTER MARKET: FEB 2 – 4, 2025, JAVITS CENTER

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Welcome! We’re so glad you’re here.

You’ve just taken a great first step –

and now you’re just a few more clicks away from the best business decision you could make.

who you are

A motivated buyer who never settles

A curator constantly on the hunt for the next *big* thing to stock your shelves (real or virtual)

Someone who’s just landed exactly where you need to be

Female-presenting person leans over to examine products at a tradeshow
Check-in at NY NOW Summer 2024 Market

who we are

A 100 year old business built to help businesses like yours grow

A connection point between you and the best brands in wholesale

Your one-stop-shop for anything from handmade goods to high-volume essentials

a century of legacy

In the hall of the Javits Center, a beautiful NY NOW sign stands boasting 100 years

From humble beginnings in New York City hotels in the 1920s to over 100 years of market experience, NY NOW welcomes attendees from all over the world twice annually in the retail capital of the world.

A step ahead

A hand holding a phone takes a picture of a product at a tradeshow

Get a pulse of the upcoming year’s newest trends, find treasures from world-class artisans, and get a leg up on the industry’s ever-changing standards during market days.

a hub for connection

A female-presenting person shows their wares at a roundtable at a tradeshow

How often are you in the same room as your favorite colleagues, industry leaders, and potential collaborators? Leave the coordinating to us and enjoy three days of seamless networking.

There’s a reason why industries have trusted NY NOW to source their next bestsellers for over 100 years.

Your peers are buzzing about Summer Market – and Winter Market promises to be even better.

Participants at a tradeshow cut a ribbon and smile

World class vendors

“NY NOW was a whole other level of vendors and excitement that I didn’t anticipate. It was so different than other shows that I’ve attended in the past.”

 

– Samantha K. Halligan, Lake Superior

 

expansive inspiration

“I was really surprised at how many new vendors I haven’t seen at other shows. That’s expanded our vendor selection, giving us new choices and options for our customers.”

– Adam Miller, JB Retail Collective

excitement & connection

“We came home feeling inspired and excited about many products and product categories. I believe we picked up about a dozen new-to-us lines and also saw some familiar friendly faces!”

– Rick Haase, Patina

👤 Tell us about yourself

💈 Tell us about your business

🤝 Invite a colleague (Optional!)

📨 Upload credentials

🎟️ ATTEND! 

New York City
is Waiting

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