WHITE PLAINS, NY. (February 8, 2021) – NY NOW®, the modern wholesale Market for retailers and specialty buyers seeking diversity and discovery, delivered a unique buying and selling experience to its community during the Winter Digital Market Week that ran from January 28 to February 3, 2021.

With restrictions on large gatherings and travel still in place, the NY NOW team and its community of brands and buyers creatively established an affordable, functional and accessible digital channel that allowed everyone to come together and get business done this Winter season. The Market Week was memorable for its online buzz and digital connections – with more than 125,000 booth and product views, buyers and brands exchanged more than 50,000 messages.

The debut of the What’s Trending search filter offered buyers a curated destination to view product across seven gift and home consumer trends, curated by leading industry experts. Plus, the Market Agenda showcased digital talks focused on trends, community conversations, practical how-to advice and much more.  The Market Week ended with the introduction of the “Market Favorites” filter curated from buyer activity during the week.

“Our inaugural Winter Digital Market Week was a unique buying opportunity at a unique moment in time — and a story of contacts made leads generated and orders written. Restrictions on travel and public gatherings mean buyers still cannot shop in-person and, as a result, there is a need for a large-scale, diverse, easy-to-use, and affordable digital sourcing platform,” said Tim Hart, SVP, NY NOW. “We are delighted to have been able to meet that need with the NY NOW Digital Market. Buyer traffic was 25% up on our October digital launch and buyer engagement, measured by actions taking during the Market Week, doubled as the power of our AI-enabled platform came to the fore. The Digital Market continues as a 365-sourcing platform where brands can tell their story, generate leads and get business done.”

The NY NOW Digital Market will remain open as an always-on interactive platform and lead generation tool for buyers and brands to connect and do business. Visit


NY NOW Media Contact:

Beth Cowperthwaite |

About NY NOW:

NY NOW, is the modern wholesale Market for retailers and specialty buyers seeking diversity and discovery. Gathering twice a year in America’s design capital, New York City, and building community year-round through its 365 Digital Market, it’s where buyers and designers unearth a refreshed and dedicated collection of eclectic lifestyle products. NY NOW features ten comprehensive sections –Accent on Design, Accessories, Artisan Resource, Baby + Child, Gift + Stationery, Handmade Designer Maker, Handmade Global Design, Home Design + Tabletop, Luxury Lifestyle, Wellness– that encompass tens of thousands of products in hundreds of product categories and now offers a 365 platform for discovery of new products, brands + makers, lead generation, education, and community networking with the NY NOW Digital Market.

About Emerald:

Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit