Media Contact: 
Beth Cowperthwaite 

NY NOW® and Gift for Life Join Forces for 2023 AIDS Walk New York
Leading gift & home wholesale event pledges to support and donate to NY-based charity

New York, NY (April 6, 2023) – NY NOW®, the largest national gift and home wholesale trade show, is proud to announce its continued support for HIV/AIDS care with a commitment to match the first $8,000 in donations to the AIDS Walk New York 2023. Though the leading gift and home event has undergone a significant brand evolution during recent seasons, NY NOW remains dedicated to its charitable endeavors and support for the prevention, care, and advocacy of this cause. 

NY NOW’s team will continue to raise funds over the next few weeks leading up to the day of the live event in Central Park on May 21, 2023, in collaboration with Gift for Life, an organization founded in 1992 to fight HIV/AIDS. NY NOW is thrilled to continue walking alongside GFL, a longtime partner, and to work together toward their founding mission of fundraising to fight HIV/AIDS. Their collective goal is to raise $40K through both their own efforts and the public’s help. 

Alana Branston, CEO of recently acquired wholesale marketplace Bulletin and NY NOW’s new GVP of Gift & Home, has joined the board to represent NY NOW’s parent company, Emerald, and their Emerald Cares initiative. 

“The entire NY NOW team is thrilled to partner with GFL to support the fundraising efforts of AIDS Walk New York 2023,” said Branston, NY NOW’s Group Vice President of Gift & Home. “It’s been very meaningful for me to join the board of one of our most valued partners, and I couldn’t be more motivated to help raise awareness and funds for such an important cause. In partnership with Gift for Life, we hope to continue in our mission to support charities on both the national and local level in need of support.” 

The AIDS Walk is a meaningful way to not only support a great cause, but also to bring the GFL-NY NOW Gold Team together before meeting again for the Summer Market trade show, which will be held at the Javits Center on August 13-16, 2023. Registration for Summer Market 2023 is officially open (click here to register), with plenty of brands already confirmed to showcase the latest products and most popular trends across home goods, apparel, accessories, jewelry, stationery and more. 

“Our team has been working incredibly hard on elevating the event experience for exhibitors and attendees alike,” Branston added. “We’re confident that brands, designers, and buyers who are eager for discovery, world-class networking, and inspiring programming will agree that NY NOW is the place to be this summer.” 

For more information about attendee registration or exhibiting at NY NOW’s Summer 2023 Market, please visit and follow @ny_now and on social media for timely updates. 


About NY NOW + Bulletin: 

NY NOW is the largest gift and home wholesale trade show in New York, where brands, buyers, and designers gather to connect and form meaningful partnerships. Held twice a year in New York City, America’s design capital, NY NOW and online wholesale marketplace partner, Bulletin, connect 4,000+ independent brands with over 40K U.S. and international buyers from independent stores, museums, department stores, bookstores, galleries, general gift shop, art & entertainment venues and many more. For more information, please visit and 

About Emerald: 

Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit 

About AIDS Walk New York:  

AIDS Walk New York is the world’s largest and most visible HIV/AIDS fundraising event.  It was born in 1986 out of the anguish of gay men in neighborhoods from Greenwich Village to Harlem who were first besieged by the deadly new disease. It was nurtured by the passions of New York’s diverse communities of art, culture, and commerce so ravaged by the early HIV epidemic. It was steeled for the long haul by activists who knew that ending HIV/AIDS would require more than fighting the virus. It would also require confronting the social ills that fuel it – racism, sexism, homophobia, and poverty.