WHITE PLAINS, N.Y. November 18, 2020 – NY NOW®, the modern wholesale Market for retailers and specialty buyers seeking diversity and discovery, announced today dates for the Winter 2021 Digital Market Week, January 28 through February 3, 2021, and a Summer 2021 in-person Market, August 8-11, 2021, at the Jacob Javits Center in New York City.

The Digital Market is a 365 platform that meets the year-round sourcing, replenishment and exploration needs of buyers. Following its successful launch on Saturday, October 3, with 5 Live Show Days of discovery, exploration, and content, NY NOW will host its Winter Digital Market Week Thursday, January 28, through Wednesday, February 3. Winter Market Week is an opportunity for real-time connections between buyers and brands, exclusive show specials, new product introductions, and industry networking among peers. It will feature a full program of engaging content and live experiences and provide buyers with an elevated experience fueled by the excitement of refreshing their assortments by exploring tens of thousands of products made in more than 60 countries.

“NY NOW sets the stage for our industry and we look forward to being reunited at the Javits Center. 2020 does not get any easier, but, with positive news about a vaccine, we are optimistic that we will all be able to meet in-person in August 2021. We are also very excited to see the Digital Market become the online companion to our in-person offering and explore the potential created by the combination of digital and face-to-face,” said Tim Hart, SVP, NY NOW.

“Digital extends the reach of our entire community and brings new brands, new buyers and new connections on to our stage. Just as you’d expect from NY NOW, the Digital Market is a diverse and eclectic collection of Brands + Makers, including companies from over 50 countries. It is that aggregation of players from across the lifestyle spectrum that fuels discovery and supports our buyers’ creativity. And that discovery will become so much more powerful as digital and in-person converge. Buyers will have the opportunity to research and plan on the Digital Market in advance and then connect with new and tried and true brands in-person – all supported by one seamless technology platform.”

Visit the NY NOW website to keep up to date on the NY NOW Digital Market and the upcoming Winter 2021 Market Week. View our current health & safety guidelines here.

Sales Contact:
Emma Smith |

Media Contact:
Beth Cowperthwaite |


About NY NOW:
NY NOW, an Emerald event is the modern wholesale Market for retailers and specialty buyers seeking diversity and discovery. Gathering twice a year in America’s design capital, New York City, it’s where buyers and designers unearth a refreshed and dedicated collection of eclectic lifestyle products. Now in its 96th year, NY NOW features ten comprehensive sections –Accent on Design, Accessories, Artisan Resource, Baby + Child, Gift + Stationery, Handmade Designer Maker, Handmade Global Design, Home Design + Tabletop, Luxury Lifestyle, Wellness– that encompass tens of thousands of products in hundreds of product categories and now offers a 365 platform for discovery of new products, brands + makers, lead generation, education and community networking with the NY NOW Digital Market.

About Emerald:
Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit .