WHITE PLAINS, N.Y. December 17, 2020 – NY NOW®, the modern wholesale Market for retailers and specialty buyers seeking diversity and discovery, announced today the NY NOW Holiday Market at Canal Street Market, taking place now through December 24, in New York City, an innovative new partnership designed to help brands move inventory and make sales during this unique Holiday Season.

Canal Street Market is a carefully curated turnkey retail marketplace showcasing brands and direct-to-consumer businesses with a reputation for design-focused and innovative goods. It’s a tried and tested, safe, and secure environment located where Soho and Chinatown merge.

“As we all recognize, 2020 has offered some unique challenges, and many of our brands have inventory they need to move for the Holidays. Recognizing we could help, NY NOW is thrilled to partner with Canal Street Market in downtown NYC this season. Canal Street Market offers a complete retail experience and is a great way for brands to connect with an amazing and loyal downtown New York consumer during this two-week holiday pop-up. In addition, our brands can continue to connect with our retail buying audience through our 365 Digital Market,” said Emma Smith, VP Sales, NY NOW.

“There’s a fundamental shift happening in retail and in response we’re excited about our new collaboration with our friends at NY NOW. Both NY NOW and Canal Street Market have a passion for discovering new brands and bringing them to market, and we’re psyched to begin our partnership. Canal Street Market has developed an innovative model that offers brands flexibility while expanding their physical presence. Our turnkey retail market is a safe and secure environment and it’s a special place where we can create great experiences,” said Kiel Mead, Director, American Design Club.

The NY NOW Holiday Market at Canal Street Market is located at 265 Canal St, NYC, offering a modern and diverse selection of gifts for consumers to shop this holiday season.  Open from 11 am through 6 pm daily featuring Archie’s Press, Commonwealth Provisions, Fine and Raw, Graf + Lantz, Lodestone Candles, Love Bubby, Neighborgoods, Sara Pilchman, See Design, Sempli, Tay Ham, and American Design Club.

Visit the NY NOW website to keep up to date on the NY NOW Digital Market and the upcoming 2021 Digital Winter Market Week.

Sales Contact:
Emma Smith |

Media Contact:
Beth Cowperthwaite |


About NY NOW:

NY NOW, an Emerald event is the modern wholesale Market for retailers and specialty buyers seeking diversity and discovery. Gathering twice a year in America’s design capital, New York City, it’s where buyers and designers unearth a refreshed and dedicated collection of eclectic lifestyle products. Now in its 96th year, NY NOW features ten comprehensive sections –Accent on Design, Accessories, Artisan Resource, Baby + Child, Gift + Stationery, Handmade Designer Maker, Handmade Global Design, Home Design + Tabletop, Luxury Lifestyle, Wellness– that encompass tens of thousands of products in hundreds of product categories and now offers a 365 platform for discovery of new products, brands + makers, lead generation, education and community networking with the NY NOW Digital Market.

About Emerald: 

Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit