WHITE PLAINS, NY. (April 29, 2021) – NY NOW®, the modern wholesale market for retailers and specialty buyers seeking diversity and discovery, announced the latest initiative in its ongoing partnership with the Greeting Card Association (GCA) ahead of the upcoming NY NOW Summer Market, August 8-11, 2021 at the Javits Center NYC.

GCA members will have an exclusive opportunity to participate in the reimagined GCA Village and connect with NY NOW’s audience of qualified retailers both in-person and digitally via NY NOW’s groundbreaking integrated offering.

“Finding ways to help our members reach buyers is more important now than ever,” says Nora Weiser, GCA Executive Director. “We are excited to partner with NY NOW to offer an accessible, affordable, well-located GCA Village where our members can shine and where their cards can take center stage.”

”We are delighted to once again partner with the Greeting Card Association and provide GCA makers an opportunity to connect with our retailers face-to-face and digitally,” said Tim Hart, SVP, NY NOW. “Buyers are ready to return to in-person markets, and we can’t wait to unveil the new GCA Village, which will be positioned in a prime location within our Gift + Stationery section.”

The GCA Village will be part of NY NOW’s newly launched and freshly curated Gift + Stationery section. As part of NY NOW’s integrated in-person and digital offering, all GCA Village participants will receive a free-of-charge booth on the NY NOW Digital Market from July 1 to December 31, 2021. The Digital Market is the year-round complement to the in-person show by allowing brands to tell their story to NY NOW buyers as they plan for the show, generate orders onsite, and follow-up post-show!

To learn more about the NY NOW Summer 2021 plans, email Emma Smith at


NY NOW Media Contact:

Beth Cowperthwaite |

About GCA:

Founded in 1941, The Greeting Card Association (GCA) is the non-profit U.S. trade association serving the greeting card and social expressions industry. GCA represents its members by promoting the tradition of sending greeting cards, helping members grow their businesses, recognizing creativity, and serving the industry and citizen mailer as a voice for media, leadership, and advocacy on industry issues as well as giving retailers and buyers a place to buy greeting cards year-round through the online GCA Marketplace.


About NY NOW:

NY NOW, is the modern wholesale Market for retailers and specialty buyers seeking diversity and discovery. Gathering twice a year in America’s design capital, New York City, and building community year-round through its 365 Digital Market, it’s where buyers and designers unearth a refreshed and dedicated collection of eclectic lifestyle products. NY NOW features ten comprehensive sections –Accent on Design, Accessories, Artisan Resource, Baby + Child, Gift + Stationery, Handmade Designer Maker, Handmade Global Design, Home Design + Tabletop, Luxury Lifestyle, Wellness– that encompass tens of thousands of products in hundreds of product categories and now offers a 365 platform for discovery of new products, brands + makers, lead generation, education, and community networking with the NY NOW Digital Market.


About Emerald:

Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit