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Buyers and Brands Express Eagerness to Connect at the Industry’s Premier Wholesale Trade Show – Highlighting the Growing Value of In-Person Commerce in Today’s Dynamic Retail Landscape
New York, NY (June 5, 2025) – The NY NOW 2025 Summer Market, scheduled for August 3-5, 2025, at Manhattan’s Javits Center, will host the world’s leading brands, most innovative product designers, and influential buyers from across the retail industry. Early indications show that these groups are turning even more strongly to the premier wholesale gift, home and accessories trade show as a key opportunity for forging, strengthening and growing buyer/supplier relationship to ensure the most reliable and profitable inventory supply chains.
“There is truly no substitute for the tangible, in-person experience for independent retailers when sourcing the most trending products and making connections with the most reliable suppliers for those products that are the lifeline of their business,” said Matthew Mathiasen, Show Director of NY NOW. “In advance of our August event, we have been hearing directly from both buyers and suppliers. And the overwhelming consensus is that NY NOW is becoming increasingly vital to their supply chain relationships and aligning their business with the latest trends of our industry.”
NY NOW Summer 2025 Spotlights
To foster connectivity and bring even more value to both buyers and suppliers when creating and strengthening relationships, the August event will include the following:
- Re-Imagined Experiences for Summer 2025: Elevated curation, content and community programs all geared to help NY NOW combine the buzz of NYC with the energy of a global market. The focus is not on merely staging a trade show but creating a truly immersive experience that is unforgettable and delivers results.
- Access to Even More Brands: Unmatched access to new, emerging, and industry leading brands that feature a range of handmade artisanal designs to high volume collections that match any retailer’s needs.
- Delivering Unique Brand Values: NY NOW provides wholesale access to brands with unique values that align with trending consumer preferences, including female-founded, handmade, clean ingredients and 13 other values of differentiation.
- More Spaces to Connect: These enhancements reflect NY NOW’s shared commitment to build a smarter, more inspiring, more human market experience that fosters both high energy and easier connections. This includes three new lounges each tailored to their respective sub-expos: Home, Gift & Lifestyle, and Jewelry & Accessories.
- Say Hello to The Launchpad: Introducing the “IT Bag” Spotlight for emerging handbag designers specifically designed as a fresh, new way to highlight this high interest and trending product category.
- Buyer/Exhibitor Roundtables on the Show Floor: These high-value conversations are being moved out of closed rooms and into the heart of the show, increasing visibility and accessibility for everyone.
NY NOW Destinations
Exhibitors showcasing products or buyers refining their focus on inventory can benefit from NY NOW’s four destination markets designed to create a more unique sourcing experience and closer-knit community. These include:
- Incubator Program: Created for new exhibitors who are emerging designers and makers (under 5 years old) to help them launch and grow their wholesale businesses by providing a more hands-on market experience, as well as more accessible booth package rates.
- Rising Artisans: Showcasing the newest sustainable designers and global artisans, while providing exclusive 1×1 coaching by an industry expert to help maximize market success. Through webinars, guidance, and more, participants gain an understanding of how to shape their product collections, marketing materials, and booth displays to attract buyers and get orders.
- Luxury Lifestyle: Offering an elevated aesthetic and featuring a visual landscape of curated designers, the Luxury Lifestyle neighborhood at NY NOW showcases the timeless elegance of exhibitors’ products such as exquisite drop earrings, intricate statement pieces, precious gems in vibrant colors, textured mixed metal, and much more.
- International Pavilions: Allows buyers to step into a global marketplace of creativity and culture where artisans from every corner of the world showcase their exquisite crafts, unique designs, and traditional treasures within these dedicated country-specific pavilions.
“NY NOW is all about creating unparalleled sourcing connections and doing it in a way that caters to the needs of a vast and diverse marketplace of buyers and suppliers,” added Mathiasen. “During these times of unusual uncertainty across international markets and supply chains, NY NOW serves as a beacon of stability that helps instill confidence with all of our stakeholders as a true partner dedicated to their ongoing growth and success.”
For more information on NY NOW or to learn about upcoming events, visit www.nynow.com.
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About NY NOW:
NY NOW is the leading gift, home, and accessories wholesale trade show in New York City, where brands, buyers, and designers come twice per year to make the game-changing connections that supercharge their businesses. NY NOW and online wholesale marketplace partner, Bulletin, connect 5,000+ independent brands with 50,000+ U.S. and international buyers from independent stores, museums, department stores, bookstores, galleries, general gift shop, art & entertainment venues and many more.
With 3 core sections across 35+ product categories, NY NOW encompasses home décor and tableware, gifts, accessories, jewelry, and so much more. Attendees can explore an extensive range of offerings, from stationery, eclectic gifts, and trending home décor to aromatherapy and fragrance, lifestyle accessories, skincare, wellness, and fine jewelry. The show embraces the unrivaled thrill of in-person connection and endless discovery, alongside NY NOW Online, the integrated wholesale platform, making ordering a breeze for thousands of buyers in attendance. It’s a true hybrid wholesale experience.
About Emerald:
Emerald Holding, Inc. is the largest U.S.-based B2B event organizer, empowering businesses year-round by expanding meaningful connections, developing influential content, and delivering powerful commerce-driven solutions. As the owner and operator of a curated portfolio of B2B events spanning trade shows, conferences, B2C showcases and a scaled hosted buyer platform, Emerald also delivers dynamic solutions across leading industries through its robust content and e-commerce marketplace. Emerald is a trusted partner for its thousands of customers, predominantly small and medium-sized businesses, playing a pivotal role in driving ongoing commerce through streamlined buying, selling, and networking opportunities. Powered by an experienced team, Emerald is fostering impactful engagement and delivering unparalleled market access with a commitment to driving business growth 365 days a year. For more information, please visit: www.emeraldx.com