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Premier Wholesale Trade Show for Gift, Home and Accessories Also Honors Numerous Brands with NY NOW Innovation & Impact Awards
New York, NY (August 25, 2025) – NY NOW recently hosted its Summer Market August 3-5, 2025, at NYC’s Javits Center, where buyers and suppliers from around the world converged for a showcase of the most popular and trending products in the gift, home, lifestyle, and accessories categories. The Summer Market was timed for retailers to find new products while strengthening inventory supply chains in advance of the holiday shopping season.
“NY NOW has long been the go-to destination for retailers to discover the most profitable, popular, and on-trend products ahead of the holidays—and this summer’s event did not disappoint,” said Matthew Mathiasen, Show Director of NY NOW. “Just as importantly, it fostered meaningful connections and secured product sources that will help independent and specialty retailers navigate ongoing trade and supply chain challenges.”
Summer Market 2025 Innovation & Impact Awards
At every edition, the NY NOW community recognizes standout brands across multiple product categories with its prestigious Innovation & Impact Awards. The Summer Market 2025 honorees that were awarded across four categories, included:
- Emerging Brand Award: Jersey Meatbawls Co.
- Sustainability & Social Impact Award: Chick Boss
- Trailblazer Award: Lilia’s Eye Candy, LLC
- People’s Choice Award: Petrichor
Finalists in the three pre-judged categories included:
- Emerging Brand Award: Bloon Paris, Jersey Meatbawls Co., and The Librarian’s Candle Co.
- Sustainability & Social Impact Award: Chick Boss, MISENVER and, Petrichor.
- Trailblazer Award: Bondeye Jewelry, Lilia’s Eye Candy, LLC, and Novium.
For more information on the awards please visit https://nynow.com/awards/
Exhibitor Response
Key suppliers exhibiting at NY Now Summer Market 2025 expressed satisfaction regarding the level of engagement and connections made at the event.
“The NY NOW Summer Market has been really good. Opening day was phenomenal… way beyond my expectations. The people who were buying were real buyers. I had this great mix of new accounts as well as re-orders. It’s really exciting connecting with buyers whom I haven’t seen in a long time re-write with me. There is no question that I will be participating in NY NOW going forward.” – Michael Wainwright, Owner/Designer – Michael Wainwright USA
“Adam Glassman from O magazine came by my booth and I am so excited because that is the person I have been dying to meet since the moment I wrote this book. It is THE best connection I could have made here at NY NOW! There are so many different types of buyers that I’ve connected with from gift shops and museum stores to hospitals etc., opening my mind to all sorts of possibilities.” – Kayla Silver, Founder – Rosie and Raven.
“NY NOW has been an amazing trade show for us. We’ve met so many incredible people, a lot of small business owners and male buyers, which is exciting, as mahjong is traditionally a game that women play. One store owner that came in from Boston said we were exactly that special thing that he was looking for! We are absolutely planning on coming back to New York now for the Winter Market. We even have plans for a really fun activation.” – Rachel Maser, Head of Sales – Oh My Mahjong.
NY NOW Winter Market 2026
Building off the momentum from this month’s event, NY NOW show management has already begun working in preparation for NY NOW Winter Market 2026, scheduled for February 1-3, at NYC’s Javits Center. While next winter’s event will feature NY NOW’s legendary trade show innovations, smart merchandising environment, and easy-to-navigate exhibit halls for an optimum buyer experience, it will also introduce some new elements to the show. These will include enhancements to several growing and trending product categories such as design home, luxe gift, tabletop, and stationery/paper.
Applications to exhibit at the February 2026 event are currently being accepted at https://nynow.com/exhibit/
About NY NOW
Powered by Emerald Expositions, NY NOW is the leading gift, home, and accessories wholesale trade show in New York City, where brands, buyers, and designers come twice per year to make the game-changing connections that supercharge their businesses. NY NOW and online wholesale marketplace partner, Bulletin, connects 5,000+ independent brands with 50,000+ U.S. and international buyers from independent stores, museums, department stores, bookstores, galleries, general gift shop, art & entertainment venues and many more.
With three core sections across 35+ product categories, NY NOW encompasses home décor and tableware, gifts, accessories, jewelry, and so much more. Attendees can explore an extensive range of offerings, from stationery, eclectic gifts, and trending home décor to aromatherapy and fragrance, lifestyle accessories, skincare, wellness, and fine jewelry. The show embraces the unrivaled thrill of in-person connection and endless discovery, alongside NY NOW Online, the integrated wholesale platform, making ordering a breeze for thousands of buyers in attendance. It’s a true hybrid wholesale experience.
About Emerald
Emerald Holding, Inc. is the largest U.S.-based B2B event organizer, empowering businesses year-round by expanding meaningful connections, developing influential content, and delivering powerful commerce-driven solutions. As the owner and operator of a curated portfolio of B2B events spanning trade shows, conferences, B2C showcases and a scaled hosted buyer platform, Emerald also delivers dynamic solutions across leading industries through its robust content and e-commerce marketplace. Emerald is a trusted partner for its thousands of customers, predominantly small and medium-sized businesses, playing a pivotal role in driving ongoing commerce through streamlined buying, selling, and networking opportunities. Powered by an experienced team, Emerald is fostering impactful engagement and delivering unparalleled market access with a commitment to driving business growth 365 days a year. For more information, please visit: WWW.EMERALDX.COM.