January 15, 2019
Meg Estevez
VP, Marketing


NY NOW Winter 2019 Market Emerges, Epicenter of Retail

market transforms into state-of-the-art emporium of success,
essential for independent retailers


New York, NY—January 15,
— NY NOW®, the largest retail-facing exhibition in the
Americas, is dynamically transforming. Held February 3-6, 2019 at the Jacob K.
Javits Center in New York City, the market will fully embrace the sweeping
renaissance that is reinventing retail. The winter 2019 market, with its 2,300
exhibitors, will demonstrate what success looks like now and in the future to a
newly revitalized brick and mortar retail marketplace.

Growing faster than GDP, the millions of independent retailers responsible for
96%+ of all retail sales are beginning to experience a totally new and exciting
reality. Online commerce, long assumed to be the future of retail, now makes up
less than 9% of the total market and all about “chore” purchasing. Meanwhile
in-store or “cherish shopping” is on the rise. Millennials and Gen Z buyers prefer
the brick and mortar environment and want to discover unique and inspirational
pieces and experiences.

Premiere retailers that present buyers with creative experiences comprised of
distinctive, innovative, and unique products are not only thriving, they are
growing 40 times faster than the traditional retailer, with thousands of new
stores opening all over the country. 

“The retail renaissance has brought dynamic change and real opportunity to the
independent retailer, and just like the market it serves, NY NOW is
transforming. NY NOW will be the event where premiere retailers find
innovative, unique, and distinctive products, experience creative expressions
by the top designers, and learn what success looks like from those who are
living it now,” Kevin O’Keefe EVP, NY NOW Event Director.   


The “Transcend” feature at NY NOW will demonstrate what inspirational
experience looks like as presented by exhibitors, and then more spectacularly
in several major “Transcend Experience” on floor installations created by NYC
designer Robin Baron and her team of design stars.

“I am delighted to present the Transcend Experience with four unique
installations, one designed by Vanessa Deleon, another by Francis Toumbakaris,
and a third one by select ASID NY Metro designers Kim Radovich, Bjorn
Bjornsson, Charles Pavarini III, and Elissa Grayer” said brand ambassador Robin
Baron. “The fourth Transcend Experience will be designed by me and my design
team. We hope to inspire your creativity and excite you about the show!”  

On floor Transcend Talks will feature a stellar line up of industry luminaries
like the CEOs of Lladro, Lissoni, Robin Baron Design, Inc., Holiday House,
Meagan Camp Interiors, Lockwood, Social Chain, Gensler, Business of Home,
Refinery29, etsy, and many more. Speakers will address key elements of the
retail renaissance including the basics of creating an experience, designing
for millennials, retail renaissance and the power of social media, the
future of e-commerce and brick and mortar, and much more.

Under the guidance of New York Interior Designer, Iris Dankner, The Holiday
House at NY NOW, positioned in the Distinctive Living section of the market,
will showcase beautiful compositions in design, created by four of the nation’s
leading and emerging design talents. These stunning rooms and outdoor terraces
will illustrate to NY NOW’s 23,000+ buyers what inspirational experience can
look like in their stores. Buyers and designers can enjoy fine wines while
touring Holiday House.  

“I’m thrilled to bring Holiday House’s mission of showcasing beautiful
design while making a difference in the world to NYNow. We are excited to
have some of our favorite designers create inspiring vignettes to give visitors
innovative home styling ideas,” stated Iris Dankner, Founder and Chair of
Holiday House NYC, a designer showcase that raises funds for The Breast Cancer
Research Foundation.

Other features of NY NOW winter 2019 market include the co-location of a newly
curated National Stationery Show (NSS) showcasing the best in letter press and
better stationery and presenting 100 emerging artists. NSS offers coffee and
mimosas every morning, and Mediterranean wine tasting in the afternoons. 

Transcend and Holiday House welcome all to a major reception held the afternoon
of February 4th.

Transformed. Inspiring.



About NY NOW

The winter 2019 edition of NY NOW®, the Market for Home, Lifestyle, Handmade +
Gift, will take place February 3-6, 2019 at New York City’s Jacob K. Javits
Convention Center. NY NOW features three comprehensive collections — HOME,
LIFESTYLE and HANDMADE — that encompass tens of thousands of products in
hundreds of product categories. For the first time, NY NOW welcomes the
co-locations of the winter market with the National Stationery Show® and
SURTEX®, which will take place during the same time, all under one roof and in
the same location. Attendees from all 50 states and nearly 70 countries
worldwide are expected.

NY NOW is owned by Emerald Expositions, a leading operator of business-to-business
trade shows in the United States. The company currently operates more than 55
trade shows, as well as numerous other face-to-face events. In 2017, Emerald’s
events connected over 500,000 global attendees and exhibitors, and occupied more
than 6.9 million NSF of exhibition space.



•             The
official name of the market is “NY NOW.” Please do not use “NY Now,” “NYNow,”
“New York Now,” “the NY Gift Show” or the “NY Gift Fair” to refer to the


•             The
NY NOW winter 2019 market will take place Sunday, February 3, 2019 through
Wednesday, February 6, 2019 at the Jacob K. Javits Convention Center in New
York City.


•             The
National Stationery Show® will be co-located with the NY NOW winter market and
will be located on Level 1 adjacent to the LIFESTYLE Collection.


SURTEX® will be co-located with the NY NOW winter market and will be located on
level 4 in the River Pavilion.


For high-res images or the NY NOW logo for your coverage, please contact us at