New York – January 23, 2019 – Helinox, a leader in premium collapsible furniture and accessories for the outdoors and at home, will be showcasing its new Home Collection at the 2019 NY NOW Winter market. The new collection is an eye-catching complement to any living space, and offers home, accessory and lifestyle retailers a new and interesting offering for customers.
Known for its outdoor furniture, the Home Collection Helinox creates a new way to approach living spaces with lightweight yet durable furniture that can easily be moved around to shift the environment and offer additional seating and comfort, or to pack up and take to the park, a rooftop or picnic. The collection is ideal for those with smaller living or breakout spaces, as all items can be collapsed and stored in seconds.
The Home Collection integrates colorful fabrics that can blend in or add a pop of color, and all products are designed around Helinox’s patented, durable aluminum alloy pole systems that set up and break down in seconds. The Home Collection fabrics – available in a range of different colors to complement any space – are water- and UV-resistant, and the chairs feature a durable 1200-weave polyester seat.
“The Helinox Home Collection easily creates a gorgeous and dynamic space and offers a lot of potential for those with smaller spaces or an outdoor living area who want a simple way to create an attractive gathering area,” said Azul Couzens, Vice President of Marketing and Business Development, Helinox North America.
The Home Collection includes a makeover of the award-winning Chair One design, the fan favorite Chair Two Home, and the Beach Chair Home, perfect for lounging poolside or on the patio. The collection also includes several tables including the Table One Home, providing a stable place for plates and drinks, and the High Cot Home, a comfortable, collapsible sleeper that doubles as a bench.
Visit Helinox at 2019 NY NOW Winter booth 4044, in the Accent on Design marketplace. Accent on Design is curated by an independent committee of professionals who select unique brands based on innovation and the potential to change the way we look at living spaces.
NY NOW Winter is taking place at the Javits Convention Center in New York City, February 3-6, 2019.
Learn more about the Helinox Home Collection at:
Helinox is a leader in offering premium-quality collapsible furniture and accessories for the outdoors and at home. Combining more than a decade of innovation with advanced materials, Helinox chairs, tables cots and accessories offer function, durability and performance. More at at https://www.helinox.com.
About NY NOW
The winter 2019 edition of NY NOW®, the Market for Home, Lifestyle, Handmade + Gift, will take place February 3-6, 2019 at New York City’s Jacob K. Javits Convention Center. NY NOW features three comprehensive collections – HOME, LIFESTYLE and HANDMADE – that encompass tens of thousands of products in hundreds of product categories. For the first time, NY NOW welcomes the co-locations of the winter market with the National Stationery Show® and SURTEX®, which will take place during the same time, all under one roof and in the same location. Attendees from all 50 states and nearly 70 countries worldwide are expected.
NY NOW is owned by Emerald Expositions, a leading operator of business-to-business trade shows in the United States. The company currently operates more than 55 trade shows, as well as numerous other face-to-face events. In 2017, Emerald’s events connected over 500,000 global attendees and exhibitors, and occupied more than 6.9 million NSF of exhibition space.
NOTES TO EDITORS:
• The official name of the market is “NY NOW.” Please do not use “NY Now,” “NYNow,” “New York Now,” “the NY Gift Show” or the “NY Gift Fair” to refer to the market.
• The NY NOW winter 2019 market will take place Sunday, February 3, 2019 through Wednesday, February 6, 2019 at the Jacob K. Javits Convention Center in New York City.
• The National Stationery Show® will be co-located with the NY NOW winter market and will be located on Level 1 adjacent to the LIFESTYLE Collection.
• SURTEX® will be co-located with the NY NOW winter market and will be located on level 3.