NY NOW® DIGITAL MARKET OPENS THIS WEEKEND

Oct 1, 2020

NY NOW Digital Market to celebrate community and commerce by presenting five days of discovery, engagement, and connection

Important and inspirational collaborations showcase and celebrate community through Bulletin Wholesale, Accessories Council, Fair Trade Federation, and American Handcrafted partnerships, just to name a few

WHITE PLAINS, N.Y. (October 1, 2020) – NY NOW®, the modern wholesale market for retailers and specialty buyers seeking diversity and discovery, opens its Digital Market on October 3rd, 2020, with media and retailer early access opening today, October 1st. The Digital Market’s 5 Live Show Days will unite NY NOW’s unparalleled community of retailers, brands, and makers for live events, experiences, connection, reactivation and holiday buying. The complete schedule of live events, sessions, and panels is available now, and registration for buyers and media can be accessed today via this link.

Over 660 Brands + Makers are participating including more than 250 that are new to NY NOW and many exclusively. Brands + Makers will have the unique opportunity to harness NY NOW Digital Market’s cutting-edge solution to power up their wholesale channels, elevate their new collections, and present their best-sellers to the NY NOW community.

“We are excited to present the NY NOW Digital Market to our community and provide a truly interactive experience and a means of connection at a time when we cannot meet in-person. The platform is powered by dynamic Artificial Intelligence and is an easy-to-use solution that includes customized networking and matchmaking opportunities to bridge the gap between digital and in-person events. The Digital Market will enable our diverse community to make connections, generate orders, and fuel commerce during these unprecedented times,” said Tim Hart, SVP, Retail Group, NY NOW.

NY NOW’s interactive, digital experience is enhanced by the power of collaboration, including partnerships with the following organizations from across the full breadth of NY NOW’s community:

Accessories Council, American Handcrafted, Bulletin Wholesale, Fair Trade Federation, Greeting Card Association, Luxury Meets Cannabis Conference, New York Makers, and World Fair Trade Organization

Beginning today, buyers and media will have direct access to preview and re-connect with their favorite brands and discover thousands of products and categories.

“Buyers today are purchasing differently than they were six months ago. There are many different scenarios for our business owners, given the current economic environment. This October, buyers will be purchasing for a wide array of needs as they are balancing out their current assortments, replenishing best sellers, supplementing holiday, and seeking next seasons product offerings. Thankfully, the breadth and depth of resources available on the NY NOW Digital Market will provide this much-needed resource,” said Amy Loewenberg, Retail Relations and Partnership Development Manager at NY NOW.

The stunning collection of brands and makers participating in the NY NOW Digital Market include 54Kibo, ALESSI, Areaware, Axiom Glass, Caribbean Craft, étuHOME, Kent Stetson Handbags, MADE51, and Swahili Modern. A full brand list can be viewed here.

The NY NOW Digital Market will open on October 3 with 5 Live Show Days of experiences, including digital trend talks, brand videos, and the NY NOW Digital Awards. It will remain open as an always-on interactive platform and lead generation tool for buyers and brands to connect and do business. Visit www.nynowdigitalmarket.com

Media Contact:
Beth Cowperthwaite | Beth.cowperthwaite@emeraldx.com

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About NY NOW:

NY NOW, an Emerald event is the modern wholesale market for retailers and specialty buyers seeking diversity and discovery. Gathering twice a year in America’s design capital, New York City, it’s where buyers and designers unearth a refreshed and dedicated collection of eclectic lifestyle products. Now in its 96th year, NY NOW features eleven comprehensive sections – Accent on Design, Accessories, Artisan Resource, Baby + Child, Handmade Designer Maker, Handmade Global Design, Home Furnishings + Textiles, Luxury Lifestyle, Tabletop + Gourmet Housewares, and Wellness – that encompass tens of thousands of products in hundreds of product categories. www.nynow.com

About Emerald:

Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit www.emeraldx.com