WHITE PLAINS, NY, June 27, 2014… A variety of market-related programming – including seminars, events and special promotions – has been added at Pier 94 for the summer 2014 edition of NY NOW®, the Market for Home + Lifestyle, August 16-20. These value-added activities are offered, at no charge, to NY NOW participants, as well as participants in IMPULSE at NY NOW, Artisan Resource® and SOURCENY – three other Emerald Expositions trade events running concurrently with NY NOW’s NEW! Collection at Pier 94.
“Pier 94 has become a busy market hub, with more than 600 exhibitors in four synergistic markets, and NY NOW programming has expanded in line with this growth,” said Christian Falkenberg, NY NOW director and senior vice president. “From daily breakfasts and end-of-day receptions to all-day education and a special FIAT promotion, Pier 94 offers something for all market participants.”
NY NOW buyer hospitality at Pier 94 begins each morning at 8:30 am, with a free one-hour “Fresh Start Breakfast”, and concludes each evening at 5pm, with a free “Happy Hour Reception.” In addition to these NEW! Collection offerings, Artisan Resource also will host a special “Opening Day Reception” on Saturday, August 16, from 6pm – 8pm, at Pier 94.
NY NOW also will extend its educational offerings at Pier 94 to include a multi-part series of online marketing sessions offered in partnership with SnapRetail!, as well as a retail strategies seminar. On opening day, Saturday, August 16, 12 noon – 1pm, Susan Tucker of Giftware News and Baby & Kids and Helen Overly of NY NOW will present, “Keeping It Fresh: Tips to Engage Customers, Excite Staff and Increase Sales.” Tickets for this hour-long session, which cost $20 advance/$25 onsite, are available online at www.nynow.com/programs.
A first-ever partnership with SnapRetail! will offer Pier 94 exhibitors and attendees 15-minute mini-seminars, daily at 11am, 12 noon, 3pm and 4pm, August 16-19. In total, 16 free sessions addressing social media and email marketing, will address: “Using Facebook Contests to Drive Sales,” “Create Your Social Media Business Page in 5 Minutes or Less,” “How to Grow Your Social Media Fanbase,” “Optimal Image Sizes for Social Media,” “5 Tips for Creating Social Media Cover Pages,” “Demystifying Facebook Advertising,” “Most Effective Ways to Collect Email Addresses,” and “Top Email Subject Lines that Get Results.” Complete details, and registration, is available online at www.nynow.com/programs.
In addition to NY NOW’s programming, Artisan Resource – a first-of-its-kind market offering U.S.-based importers, direct import retailers and wholesalers the opportunity to meet with international artisanal producers – also will present an expanded slate of educational sessions for both exhibitors and attendees at Pier 94. Artisan Resource seminars address design and color trends in global handmade markets, global distribution issues and opportunities, designer-artisan partnerships, and marketing culture-based artisan stories. In addition, daily “Importing 101” seminars will provide an overview of international business relationships, and the logistics, vocabulary and responsibilities of both exporter and importer. Information and registration is available online at www.artisanresourceny.com.
In connection with the launch of IMPULSE at NY NOW, a new event featuring some 100 suppliers of impulse and point-of-purchase specialty gifts and accessories, Emerald Expositions will present a limited edition 2013 Gucci Fiat to one lucky retailer. To be eligible to win, retailers must complete and submit an official entry form, available at Pier 94 on the exhibit floor of IMPULSE at NY NOW, by Tuesday, August 19, at 12 p.m. Some restrictions apply, and complete details and rules will be listed online at www.nynow.com/ImpulseatNYNOW.aspx within the coming weeks.
Market attendees also have access to SOURCENY, which features some 300 global manufacturers, and producers of gifts and decorative accessories, at Pier 94. Companies from China, India, Georgia, Korea, Pakistan, Philippines, Singapore, Taiwan and Vietnam, will showcase a wide range of products available for volume purchase. Details are available online at www.sourcenyshow.com.
NY NOW®, the Market for Home + Lifestyle, will run Saturday, August 16 through Wednesday, August 20, 2014, at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Pier 94. NY NOW’s four comprehensive collections – HOME, LIFESTYLE, HANDMADE and NEW! – will encompass 100,000 products in 400+ product categories. Some 33,000 attendees from all 50 states and more than 80 countries worldwide are expected. Information and registration is available online at www.nynow.com.