Two-Tone Laces
Make Learning to Tie Shoes a Snap!



Jan. 15, 2019 —

Shoelaces at NY NOW, February 3-6, 2019 Javits Center, NYC

Finally! An easier way for kids to learn to tie their
shoes. SHOOJI’s Two-Tone Laces help the little ones easily distinguish
between the two ends, taking the guesswork out of which to loop and which
to wrap. Parents and caregivers will appreciate the ease of teaching them
this important life skill, and the children will love these unique and
fashionable accessories.

It’s time for the humble shoelace to take its place in the spotlight!
SHOOJI is a sweet and simple way to put a spark in kids’ steps, whether they’re
learning to tie shoes or just looking to express their Sole Style. At
SHOOJI, we have Embraced the Lace, and we hope you will, too.





Located in Brooklyn, N.Y., SHOOJI is owned and operated by a shoelace
tying-obsessed mom and preschool teacher.

About NY Now:
NY Now is a twice a year (February and August), trade show and
marketplace for retail buyers in three categories: home, lifestyle and
handmade.  Buyers from independent stores to big-box retailers
attend NY Now to source from more than 4,500 suppliers from all 50 states
and over 90 countries. Located at the Jacob Javits Center in New York
City, NY NOW offers retail buyers an unparalleled experience that is
focused on craft, quality and design. To learn more visit

Recognized in the Buzz section of, Dec. 17, 2018.
For more information, please visit us online at