Todays wholesale market for tomorrows retail world is West Coast bound!

SF NOW is an exciting new market that extends the NY NOW brand to the West Coast. Co-located with *Noted, The Greeting Card Expo, these two complementary events answer the need for a fresh, curated atmosphere where brands, makers, retail buyers, and sales reps in this region can forge new relationships, place orders, see what’s trending, share stories and celebrate community!

SF NOW takes place April 28-29, 2022 at the vibrant Fort Mason Center for Arts & Culture, located on the water between Aquatic Park and Marine Green in San Francisco CA.

April 28 & 29, 2022 / San Francisco, CA / Read Press Release

An inclusive, turn-key exhibit space package will make it easy and cost-efficient for participating companies to present their collections in a clean, gallery-like structure. The package includes 12’ white art walls, bright truss lighting, shelving – and of course basic furniture and brand signage.

This is a boutique event, space is very limited. If you are interested in participating–click here to submit a request.

We invite brands and makers in these and related lifestyle categories to join us!

· Children’s specialty toys/games
· Decorative home and small tabletop items
· Desktop – organizers, writing instruments, decorative office décor, lighting
· Gift Wrappings and specialty partyware
· Gourmet and kitchen·
· Journals, planners, calendars
· Men’s specialty gifts
· Personal Accessories
· Tech Tools

Brought to you by the Greeting Card Association (GCA) – We call it a community event. The “we” is us, the people who make greeting cards. *Noted was created by member companies of the Greeting Card Association but shaped by card companies of all shapes and sizes across the industry. *Noted was created for the community, by the community.

It is a place for you to sell your product and feel like it was worth your time. A place to connect with your peers and not just the four companies surrounding your booth. A place where you can get a return on your investment and enjoy the experience.

To learn more visit or contact

A buyer’s best source for favorites – plus emerging brands–all in one tactile boutique setting. A vendor’s dream connection to West Coast retailers. Show your lines in a turnkey booth package that includes art walls with easy set up.

Fort Mason Center For Arts & Culture

An exciting new marketplace in a cool, vibrant venue. Fort Mason Center for Arts & Culture, on the water between Aquatic Park and Marine Green.

2 Marina Blvd
Landmark Building C, Suite 260
San Francisco, CA 94123

Ready to explore booth options?   

Patti Stracher-Lee

Patti Stracher-Lee

Sales Director

Devon Chartier

Devon Chartier

Sales Manager