Our journey started this Summer with palpable energy and excitement.
Check out the highlights in this video.
Winter 2027 marks a new chapter for NY NOW — broader buyer reach, smarter floor merchandising, and the return of key brands and categories. As new owners, we are rebuilding the show with a single goal: create a modern commercially relevant marketplace where brands connect with buyers, products get discovered, and wholesale commerce thrives.
Here’s What’s Changing for Exhibitors:
- More buyers, more business. We’re partnering with multi-line sales agencies to expand both the exhibitor roster and the retail buyer base coming through the doors.
- A floor built for discovery. We’re re-merchandising the layout so buyers can navigate by category with intention resulting in more foot traffic and more orders.
- An under-served region. NY NOW sits in one of the most retail-dense regions in the country, and needs a strong commercial show to address the needs of the regional retail community.
- The right mix, at the right scale. We’re expanding category depth and breadth while remaining selective — category leaders and emerging brands, side-by-side.
- The return of Designer-Maker and Global Design. What was once an historical strength for NY NOW is back with a new HANDMADE division.
- Easier participation. Multiple turn-key booth packages mean a clearer cost structure and lower barrier to participating.
- Simplified logistics. Improved communications and better on-site support for a smoother experience.
MORE BRANDS
MORE BUYERS
MORE BUSINESS
Our powerful reach makes it easy to get connected with the right partners.
86%
of attendees have buying power
40
countries represented
40k
email universe
105k
instagram followers
who attends
Discover the ultimate event & marketplace designed to expose leading and emerging brands to thousands of retail buyers from the Northeast, and every corner of the retail world: from department stores and boutique shops to e-commerce retailers, museums, and buying associations.
Whether you’re a well-known name among retailers and consumers, an emerging brand craving household recognition, or a hands-on designer crafting exquisite items, NY NOW is your gateway to connecting with discerning buyers eager to bring your products to their customers.
DESIGNED FOR DISCOVERY
The new floor layout is clearly organized into three distinct sections with easy to navigate
aisles to facilitate buyer discovery and traffic flow. In addition, *NOTED: The Greeting Card Expo will return to NY NOW bringing together greeting card publishers, artists and retailers for the largest gathering of greeting card makers in North America.
GIFT & LIFESTYLE
The largest and most diverse section on the floor, Gift & Lifestyle is where buyers go to build a well-rounded assortment of gift, novelty, fragrance, personal care, jewelry, fashion accessories, stationery, publishing, floral, baby, toy, and more.
HOME
Home brings together the pieces that define how people actually live — from tabletop and housewares to textiles, decorative accessories, garden, and area rugs. Spanning aesthetics from classic to design-forward, this section is built for buyers curating a home assortment with range.
HANDMADE
HANDMADE is a new curated division within NY NOW organized into two distinct collections. Designer-Maker spotlights independent designers and craftspeople producing small-batch, hand-made work across all categories. Global Design brings together makers and design-forward brands rooted in distinct cultural and regional traditions, with an emphasis on authentic sourcing and provenance. Selection is led by an external committee of designers, retailers, and industry tastemakers resulting in an independent editorial viewpoint.
Ready to Apply? Click here and join us this Winter.
