A New Chapter for a Legacy Brand

If you’re ready to supercharge your brand and present your incredible line of products to 1,000’s of buyers at the next NY NOW show, apply to exhibit today.

For more than 100 years, NY NOW has been a cornerstone of the wholesale community—bringing together brands and buyers in the heart of New York City.

Today, that legacy continues under new ownership.

Rockview Management Group, led by industry veterans Dorothy Belshaw, William Lacey, and Karen Olson, has acquired NY NOW and will lead the show into its next chapter, building on this strong foundation and positioning the brand for future growth.

NY NOW is being reimagined for the future—focused on what matters most:
• An enhanced mix of established and in-demand brands that retailers are actively seeking.
• Targeted outreach to attract high-intent, qualified retail buyers across categories.
• Reimagined layout and experience to make discovery easier, faster, and more effective.
• Real business outcomes for both exhibitors and buyers.

This is not just a continuation – It’s a forward-looking transformation.
While changes will not happen overnight, each show will showcase meaningful changes beginning with Summer 2026.

GROW

Supercharge and
streamline your business

REACH

Connect with the world’s
best buyers & brands

SOURCE

Timeless best-sellers and
the next big thing

Our powerful reach makes it easy to get connected with the right partners.

86%

of attendees have buying power

45

countries represented

40k

email universe

105k

instagram followers

who attends

Discover the ultimate event & marketplace designed to expose leading and emerging brands to thousands of retail buyers from the Northeast, and every corner of the retail world: from department stores and boutique shops to e-commerce retailers, museums, and buying associations.

Whether you’re a well-known name among retailers and consumers, an emerging brand craving household recognition, or a hands-on designer crafting exquisite items, NY NOW is your gateway to connecting with discerning buyers eager to bring your products to their customers.

“What we need is the variety of buyers–the specialty toy boutiques, the museum buyer, and the gift shops–and the beauty of NY NOW is getting to see all 3 in the same place!”

CASSIDY SMITH
( OWNER, UNICHE COLLECTIVE )

“We had so much fun and it was amazing traction for our business. We had conversations with Free People, Barnes & Noble, and even Baked by Melissa to do a cupcake puzzle collab!”
TAYLOR TRIPLETT
(FOUNDER, PEZEL, PUZZLES)

“I was able to connect with buyers from existing gifting clients like Goody & Food52 while also making new connections. Sampling chocolate was a hit and led to order writing during the show and even pre-orders for Easter and Fall!”
ORISSA AGNIHOTRI
(FOUNDER, RAAKA CHOCOLATE )

The Community

Our attendees represent all types of businesses and come from locations all around the world, but they have one thing in common: they’re ready to buy. As an exhibitor, you’ll gain access to thousands of members of your target audience — from independent specialty retailers to buying teams from big-name e-commerce shops, importers/exporters to distributors — who are ready to place orders.

press that attends

Prepare to create lasting buzz for your brand at NY NOW, where esteemed members of the press converge to witness industry innovation firsthand. With media and press representatives from a diverse array of publications, including trade, business, fashion, design, wellness, and mainstream media outlets, your product debut is destined to be the talk of the town.