Welcome to NYC’s go-to event for discovery and connection. NY NOW® is all about community – bringing together brands, designers, and buyers in the retail capital of the world to make the game-changing connections that supercharge their businesses.

Join us in NYC this summer – we can’t wait to see you there!




We know that you’re seeking a wholesale event that feels vast and endless, but also curated. We know that you’re hoping to reconnect with your favorite exhibitors, but also to discover and meet the buzziest new and emerging brands. We know that you’re interested in deliberate and relevant programming that makes you excited about running your business, not content that’s there “just because.” We know that when you walk into an event, the feeling you crave is one of eagerness and excitement, not overwhelm or fatigue.

And we’re here to deliver. In the heart of the city that puts trends on the map, you’ll find 1,000+ brands showcasing products across Home Décor, Accessories, Beauty & Wellness, Apparel, Jewelry, Food & Beverage, Tabletop, and so much more. Don’t miss your chance to get a first look at 2023’s hottest wholesale launches – join us this summer at NY NOW to discover your next bestsellers.


Never miss an incredible brand again! We’ve condensed our show sections, with three new core categories now representing the breadth of products showcased: Home, Gift & Lifestyle, and Jewelry & Accessories. It’s wayfinding made simple, designed to meet your needs and exceed your expectations both in person, and online via Bulletin Wholesale. Get ready for the unrivaled thrill of in-person connection and endless discovery.



Whatever your customers’ taste, our selection of Home brands are guaranteed to add personality and style to any space. With high-quality materials and exceptional craftsmanship, you can rest assured that these pieces will stand the test of time.

Our refreshed Home section features categories including Garden & Outdoor Living, Food & Beverage, Home Décor, Home Design, and Tabletop, and is centered around helping you source what your customers need to create the living spaces of their dreams.

Artisan Resource


Visit the brands in this refreshed section to finish off your collections with the top trends in Accessories, Apparel, Fashion Jewelry, Fine Jewelry, Semi-Fine Jewelry, and Luxury Jewelry. From posh handbags and hats to precious metals, our diverse range of products reflects any customer’s style.

Head straight to these brands’ booths to find the “wow” accoutrements that every one of your customers craves.



Whether you’re looking for beautifully illustrated stationery, organic skincare, plush pals for kiddos, or fine art in the form of puzzles, our refreshed Gift & Lifestyle section has what you need.

This section features product categories including Baby & Child, Beauty & Wellness, Games, Gift & Stationery, Publishing, Hobby Essentials, and Toys.


  • Registration is Free for all qualified buyers.
  • Suppliers to the trade may register on-site for $400 and Non-exhibiting Manufacturers may register on-site for $400. 
  • Children under the age of 14 may be admitted as guests ($65 admission fee) if accompanied by a registered attendee. Strollers are not permitted on the exhibit show floor at any time. 
  • Please note that only major credit cards are accepted for on-site registrations. Cash will not be accepted. 
  • Members of the trade, you must bring your credentials onsite.
  • Please allow 10 business days from the time you upload your documentation for your credentials to be reviewed and confirmation with the bar code to be sent to you. 


NY NOW is open to the trade only. To attend, you must provide identification to qualify your business, and separate identification to qualify each individual employee from your store or company. 

  • Please bring TWO forms of Company and ONE form of Employee identification. Please note that acceptable Employee identification must be submitted for each registrant. We reserve the right to request additional business identification if deemed necessary. You will also be required to submit proof of your identity when you pick up your badge. 
  • When requested we ask that you upload the requested credentials to complete your registration in the system. 

Acceptable COMPANY identification includes at least TWO of the following: 

  • Active website address through which company business can be validated 
  • Two recent invoices (both within last 12 months) from industry manufacturers for goods purchased at wholesale/in quantity for a minimum of $1,000 
  • Store/commercial lease indicating the type of business. For leases, provide only the first two pages of Store lease stating you are a retail business. 

Manufacturers’ Representatives (multi-line) 

  • Provide a list of lines currently being represented at the NY NOW®. You must also provide proof of agreement for at least one of the lines you are representing at NY NOW®. 

Wholesalers, importers, & exporters 

  • Provide samples of brochures, catalogs, etc. that show product selection and inventory. 

Interior designers 

  • Provide the appropriate certification, professional designation or membership in an industry association 

New businesses only: 

  • A letter of Intent from an attorney or bank on official letterhead stating the intent to start a new retail business (this is acceptable for new businesses only). 

Acceptable EMPLOYEE identification includes at least ONE of the following: 

  • Employee verification letter on company letterhead from owner or manager stating job status 
  • Copy of company credit card with both employee’s and company’s name 
  • Copy of company insurance card with employee’s name 
  • Copy of Business Card 


  • Attendee grants Emerald the right to use Attendee’s name, image and likeness, including but not limited to any photographs or video taken of you at the show, for marketing purposes. 
  • ATTENTION: Exhibitors and Sponsors at NY NOW may utilize badge scanning in order to follow up with you after the show. Please be aware that by permitting an exhibitor/sponsor to scan your badge, your contact information including address, email, phone & fax will be shared with the exhibitor/sponsor, and NY NOW will no longer be in control of how your information is used. Questions or concerns? Email privacy@emeraldx.com. 
  • Emerald reserves the right to accept, reject or prohibit registration for or attendance at its events at any time for any reason. 
  • Attendee expressly assumes, and releases Emerald and any affiliates from, all risks, claims, damages, losses, costs and expenses, whether or not reasonably foreseeable, associated with, resulting from or arising in connection with Attendee’s participation or presence at the Event, including, without limitation, all risks of harm, damage, illness (including viruses or illness from any communicable disease) or injury (including death) to or related to Attendee and his or her person or property. 
  • Attendee expressly agrees to fully comply with appropriate COVID-19 health and safety measures and protocols for attendance at the event, including the requirement to wear face masks at all times and maintain appropriate social distance. If needed, Emerald will have limited face masks available for those attendees who do not bring their own masks to the event. Emerald reserves the right to remove any attendee from the event for failure to adhere to the required COVID-19 health and safety measures and protocols for attendance at the event. 
  • By agreeing to these Terms and Conditions, you confirm that you have reviewed and agree to the Emerald Privacy Policy.