February 5-8, 2023 | Javits Center NYC

“NY NOW is our first ever trade show. We can’t believe how successful it’s been. We got enough orders by lunch on the first day to recoup our entire investment in exhibiting at NY NOW,” said Lisa Watkins, Co-found, Wanderfull Bags. “The volume of retail orders was huge, from small boutiques to large buyers like the Marriott Hotel, a museum in Seattle, and a bunch of chain stores in Texas. And we’ve made incredible connections at the market, someone who does special gifting for AMC Networks and another who knows the owner of a sports team and an inquiry to purchase 3000 units for a large corporation. Corporate gifting really wasn’t even something we thought about but being at NY NOW helped us realize that could be a viable channel for our business. So many amazing opportunities for us that have happened here at NY NOW. We are beyond thrilled.”

Lisa Watkins, Co-founder, Wanderfull Bags

NY NOW In The Media



NY NOW® Summer 2022 Market Returns to Connect and Inspire Brands, Designers and Buyers



Look for these HGTV stars this month at NY Now


Black Enterprise

How This Sculpture Collector Brings African Culture To The Design Industry.


A kaleidoscope of culture. An icon of style. A destination that outdoes itself every time. Whether you’re talking uptown sophistication or downtown edge, the New York State of Find is all about what’s new — and what you won’t find anywhere else. Get a first look at the gift industry’s hottest debuts, high-end designs and must-have wares. Go beyond the walls of the Javits Center to truly immerse yourself in the city that serves as a muse for all things style. From hip and sleek to eco-chic and artisan-made to gourmet, the next big things and bestsellers are found here.

Read our Winter 2022 Post-Show Market Report.

Expose your brand to thousands
of exclusive buyers

A diverse range of buyers.

NY NOW is for qualified buyers only. We are committed to providing you the best platform to build brand exposure, generate leads and write orders. Our Buyer Relations team is working every day to grow and improve the quality of our database. 

Store types in attendance

Hospital Gift Shop 

Pop-Up Store 

Fine Art Gallery 

Book Store 

Children’s Store 

Fashion Jewelry 

Clothing and Accessories Store 

Wellness/Beauty Store 

Department Store 

Cart/Kiosk Retailer 

Mail Order/Catalog Order 

Technology Store 

Florist/Garden Center 

Health Food Store 

Furniture/Home Décor 

General Gift Shop 



Fine Jewelry 

Luggage/Leather Goods 

Stationery/Party/Paper/Office Supply 

Pet & Pet Supply Stores 

Drug Store/Pharmacy 

Shoe Store 

Gourmet Food 

Sporting Goods 


Thrift Store/Used Goods 

Warehouse Clubs and Supercenters  

Airport Shop 

Corporate Premiums 

Premium Incentives 

Arts & Entertainment Venues 

Museums & Cultural Institutions 

Gym/Fitness and Recreational Centers 


Restaurants and Other Eating Places 


Church/Synagogue Store 

Buyers love us.

Always a wonderful energy here! Nothing like NY NOW. Found lots of new products.”
Ron Hoy, Hoypoloi Gallery

“NY NOW – Wow! Have been coming here for many years now. Loved how you have rearranged the floor. Feels more welcomed! Much more personal booths.”
Compton Jewelers

“Great show – Wonderful to be back in N.Y. Definitely need 3 days.”
Kathy Carlstorm, Country Classics

12 sections across more
than 35 product categories

NY NOW offers a diverse market layout to allow you to showcase your products within a section that best suits your brand. Where brands come to stand out and buyers come to set their business apart from the competition. 


Accent On Design®

Experience cutting-edge design with innovative approaches to jewelry, handbags and pillows in every fabric and color imaginable, adding excitement to your showcase and your customers alike. Learn More



Polish off your collection with the top trends in jewelry, scarves, handbags, totes and hats. Make a trip to the Accessories section, offering eye-catching, modern designs for everyone. Learn More

Artisan Resource

Artisan Resource®

Tour the world through the eyes of trendy handmade products that tell a story and impact the lives of hundreds of people from around the world. Learn More

Baby + Child

Baby + Child

Fall in love with the tiniest expressions of style in the Baby & Child section, delivering essentials and extras for clothing and toys, bedtime, and bath. Learn More

Beauty + Wellness

Beauty + Wellness

Breathe in an unforgettable sensory experience in the Beauty + Wellness section, sprinkled with handmade soaps and rich scrubs for every skincare devotee and candles and diffusers in the most adored aromas.  Learn More

Gift + Stationery

Gift + Stationery

Feel the joy of a personalized message on beautifully illustrated notecards in the Gift + Stationery section, punctuated with letterpress and engraving tools for a customized finish. Learn More



NEW to NY NOW is the PLAY destination. PLAY is dedicated to all things fun for kids, babies and adults. This creative collaboration features a marketplace of games, toys, and hobby essentials and is ideal for shoppers entertaining in their homes or giving as gifts. PLAY is designed to capture the spirit of discovery, whimsy, and joy to inspire buyers—allowing them to find a collection that sparks excitement in their store. Learn More

Handmade® Designer Maker

HANDMADE® Designer Maker

See fine art skills come alive in the HANDMADE Designer Maker section, with a beautiful mix of fabrics, wood and pottery crafted by passionate artists who share their processes and pieces. Learn More

Handmade® Global DesignHandmade® Global Design

HANDMADE® Global Design

Journey across the globe in the HANDMADE Global Design section as you encounter uniquely crafted, one-of-a kind artifacts that lend fresh colors and textures to any space. Learn More

Home Design

Home Design

Step into a decorator’s dream in the Home Design section, where you can put together a collection of throw pillows, lacquered boxes and decorative accessories, all appealing to customers looking to transform or elevate their place. Learn More

Luxury Lifestyle

Luxury Lifestyle

Pop in the Luxury Lifestyle section where posh accessories meet precious metals, reflecting any customer’s style, from classic to edgy and spotlighting new categories for your store. Learn More



Feast your eyes on tastefully designed serving ware, and sweet and savory samples in the Tabletop section, adding a burst of flavor to your selection and a dash of excitement for your customers. Learn More

Ready to explore booth options?   

Ashley Ciofrone

Ashley Ciofrone

Handmade Global Design, Handmade Designer Maker, Artisan Resource, IndieNow

Sales Manager
914 421 3310

Francine Rich

Francine Rich

Accessories and Luxury Lifestyle

Sr Business Development Manager
917 608 4797

Desiree Weissgerber

Desiree Weissgerber

Customer Success Manager

Stephanie Gaspari

Stephanie Gaspari

Gift + Stationery, Baby + Child, Museum Neighborhood, and GCA Village

Sales Manager
914 421 3366

Kim Cook

Kim Cook

Beauty + Wellness

Sales Manager
323 817 2225

Kristen Brady

Kristen Brady

Business Development Manager

Zoe Maliszewski

Zoe Maliszewski

Home Design, Tabletop, and Accent on Design

Sales Manager
914 421 3210

Joseph Woo

Joseph Woo

International Business Development Director

Indira Franca

Indira Franca

Director International Business Development

+ 52 55 3229 1831