February 5-8, 2023 | Javits Center NYC
PLAY USA is dedicated to all things fun for kids, babies, and adults. This creative collaboration features a marketplace of toys, games, and trend merchandise and is ideal for shoppers entertaining in their homes or giving as gifts. PLAY USA is designed to capture the spirit of discovery, whimsy, and joy to inspire buyers—allowing them to find a collection that sparks excitement in their store.
NY NOW® is your gateway to the world of eclectic design. Where color, shape, texture, and aroma speak in a unique language. Twice a year, an in-person wholesale market in America’s design capital. Research and plan your itinerary, connect, and order, then return digitally post-show. Keep the spirit of unearthing treasures alive year-round.
To spotlight your product. You’ll have the eyes of a diverse group of seasoned retailers and specialty buyers hunting for standouts for their shops. Whether is toys, games, or trend merchandise.
12 sections across more
than 35 product categories
NY NOW offers a diverse market layout to allow you to showcase your products within a section that best suits your brand. Where brands come to stand out and buyers come to set their business apart from the competition.
Accent On Design®
Experience cutting-edge design with innovative approaches to jewelry, handbags and pillows in every fabric and color imaginable, adding excitement to your showcase and your customers alike. Learn More
Polish off your collection with the top trends in jewelry, scarves, handbags, totes and hats. Make a trip to the Accessories section, offering eye-catching, modern designs for everyone. Learn More
Tour the world through the eyes of trendy handmade products that tell a story and impact the lives of hundreds of people from around the world. Learn More
Baby + Child
Fall in love with the tiniest expressions of style in the Baby & Child section, delivering essentials and extras for clothing and toys, bedtime, and bath. Learn More
Beauty + Wellness
Breathe in an unforgettable sensory experience in the Beauty + Wellness section, sprinkled with handmade soaps and rich scrubs for every skincare devotee and candles and diffusers in the most adored aromas. Learn More
Gift + Stationery
Feel the joy of a personalized message on beautifully illustrated notecards in the Gift + Stationery section, punctuated with letterpress and engraving tools for a customized finish. Learn More
NEW to NY NOW is the PLAY destination. PLAY is dedicated to all things fun for kids, babies and adults. This creative collaboration features a marketplace of games, toys, and hobby essentials and is ideal for shoppers entertaining in their homes or giving as gifts. PLAY is designed to capture the spirit of discovery, whimsy, and joy to inspire buyers—allowing them to find a collection that sparks excitement in their store. Learn More
HANDMADE® Designer Maker
See fine art skills come alive in the HANDMADE Designer Maker section, with a beautiful mix of fabrics, wood and pottery crafted by passionate artists who share their processes and pieces. Learn More
HANDMADE® Global Design
Journey across the globe in the HANDMADE Global Design section as you encounter uniquely crafted, one-of-a kind artifacts that lend fresh colors and textures to any space. Learn More
Step into a decorator’s dream in the Home Design section, where you can put together a collection of throw pillows, lacquered boxes and decorative accessories, all appealing to customers looking to transform or elevate their place. Learn More
Pop in the Luxury Lifestyle section where posh accessories meet precious metals, reflecting any customer’s style, from classic to edgy and spotlighting new categories for your store. Learn More
Feast your eyes on tastefully designed serving ware, and sweet and savory samples in the Tabletop section, adding a burst of flavor to your selection and a dash of excitement for your customers. Learn More