Webinars

Know Before You Go
Join the NY NOW team for an informative Know Before You Go webinar, where we will cover things such as free promotional opportunities, important upcoming deadlines, as well as ending with an open Q&A session.
How to generate a new revenue stream in the world of Corporate Gifting

Part three of this compelling 4-part webinar series hosted by Luxury brand expert and Educator, Marilisa Barbieri.

Session 3 – Designing a corporate gift collection: The Product Offer

Focus:
• Reframing existing products
• Choose the occasions and recipients
• Personalized B2B gifts
• Q&A

BONUS Decision Matrix

Balancing People, Planet and Profit: Integrating Generosity into Social Impact-Driven Brand Stories

The International Social Impact Institute series Part 2

Hosted by Liz Ngonzi, Founder & CEO of The International Social Impact Institute.

Moderator: Dondrill Glover, Sr. Content Producer + Sr. Buyer Relations Strategist.

During this session participants will work to determine which part(s) of the social impact equation — People, Planet and Profit – integrating into brand mission statements. Participants will generate mission statements and organizational social impact stories using The International Social Impact Institute’s Impact Story Development Framework

Booth Display and Show Set-Up – Tips and Best Practices

Join Host – Helen Joffe, Rising Artisans and Handmade Consultant as she shares key tips and best practices when setting you your booth and displaying your products.

New Exhibitor Webinar for NY NOW Summer 2022

Join the NY NOW team to learn more about the tools and resources available to you to have a successful exhibiting experience at the Market!

You’ll hear from Operations Director, Mike Edson, and Customer Success Manager, Desiree Weissgerber, tips and tricks that they’ve learned over the years with their combined four decades of experience working in the trade show industry.

You won’t want to miss this informative webinar!

Enhanced Directory Demo – NY NOW Summer

See a live demo of the new Enhanced Directory for the NY NOW Summer market. Learn about the features and how to optimize your brand profile and products to grab the attention of buyers before they even get to the market.

How to have success at a Wholesale Show – Part Two

Part Two of this educational Live Webinar Series with Diane Sulg, Executive Director of CRAFT​

Topic: Selling success at the Tradeshow

This live session will cover Booth Must’s:
– Lighting
– Eye-catching Color (examples)
– Organization
– Place to ‘do-business’
– Storage + seating
– Booth materials for doing business (examples)
– Booth protocol
– Post Show essential tactics

How to generate a new revenue stream in the world of Corporate Gifting – Session 2

Session two: Art of Business Gifting Presentation.

In part two of this compelling webinar series, learn about clients key priorities when shopping for corporate gifts:

• Form vs Function, Size, weight, personal note cards
• Packaging for the delivery
• The Delivery and unboxing experience
• Price range and Volume discount
• Timed arrival dates
• Contract Pricing
• Samples – Case Study: Las Vegas Casino gifting requirements
• Q&A
BONUS WORKSHEET

How to have success at a Wholesale Show

NY NOW two-part Live Webinar Series with Diane Sulg, Executive Director of CRAFT​

SESSION 1 – How to have success at a Wholesale Show… and FUN doing it!​

This live session will cover:
Why Exhibit at a tradeshow​
What is your tradeshow goal
How to achieve it​
Product line review
How to get your pricing right​
Understanding Retailer pricing
How retailer prices impacts YOUR retail prices​
Line sheets, minimum orders, shipping
…and so much more.gs.

Get a sneak peek of the new Enhanced Directory for NY NOW Summer

Join the NY NOW team for demo of the key features and tools in the new Enhanced Directory for NY NOW Summer and open Q&A with host Sean Smith.

How to generate a new revenue stream in the world of Corporate Gifting Pt 1

Learn about the lucrative world of Corporate Gifting and gain tactical insights into how you can expand your business into this specialized channel with this four-part webinar series hosted live by luxury brand expert and educator Marilisa Barbieri.

Session 1 – Understanding the luxury corporate gifts business includes:
• What are corporate gifts
• Why the gifting strategy become a priority for companies during and after the pandemic
• Why they can be additional revenue for your business
• What you need: The business model
• Case Study: Montblanc
• Q&A

Speaking in color in 2022 with PANTONE VIEW HOME

PANTONE VIEW HOME, the annual home forecast from Pantone, the world’s color authority, captures the colors, materials and forms that address consumer moods and needs this year. Keith Recker, Senior Consultant at the Pantone Color Institute will share the forecast, with its consumer insight and key messages. Join us Wednesday, January 19th at 2:00 PM EST!

Keith Recker
Writer, editor and trend and color forecaster Keith Recker’s almost 20-year client list includes global influencers Pantone, WGSN, Stylus, Color Association of the United States, and more. He brings to this work 35 years of adventuresome, insightful, multicultural experience in media content creation, marketing and licensing, merchandising, and global artisan business development, to name a few strands woven into his diverse career.

Among his many current endeavors is his role as Editor in Chief and Co-Owner of TABLE Magazine. Based in the culture of food and drink, TABLE explores travel, interior design, fashion and jewelry, and other facets of modern living, in both print and digital formats.

He is also the author of three books on color. Deep Color: The Shades That Shape Our Souls, a profound plunge into how color communicates both ancient meanings and modern stories, will debut in August 2022 from Schiffer Publications. The revised second edition of his book, True Colors: World Masters of Natural Dyes and Pigments (Thrums Books) was released in September 2020, with chapters already excerpted in London-based Selvedge Magazine, NY Textile Month Journal, and reviewed in many more, including Metropolis. Recker is also co-author of PANTONE: The Twentieth Century in Color (Chronicle, 2012), published in eight languages. Recker’s writing has been published by the Studio Museum of Harlem, Museum of Art and Design, Brooklyn Rail, The Santa Fe New Mexican, and more.

Growth Opportunities for Luxury Brands in Corporate Gifting

The pandemic changed the game of corporate gifting from simply a routine to a business priority. Learn in this webinar insights on how luxury brands tap into this business opportunity by developing dedicated product collections and cultivating strategic relationships with key players.

Case Study
Why luxury brands embrace Chinese New Year celebration within the corporate gifting strategy

Bonus
10 tips to succeed in the Corporate Gifting Business

Marilisa Barbieri Bio
A luxury business expert with an MBA and Interior Design & Arts degree, Marilisa Barbieri helps companies elevate their brand value and increase sales of products and services by revealing proven sales strategies employed by top luxury brands. She has worked with French and Italian luxury companies to achieve consistent growth and profitability. As a business consultant, Marilisa instructs a number of courses and programs to guide clients through structured business plans and ad-hoc digital branding. Visit www.marilisabarbieri.com to learn more.

How to get your best ROI at the NY NOW Market!

 

Join Tradeshow Bootcamp Founder and industry expert Katie Hunt for a live webinar sharing key steps you should be taking right now to prepare for a truly successful NY NOW Winter Market and optimal ROI! Katie will share valuable insights on how to sell wholesale and get your products on the shelves of retail shops. She will also cover best opportunities to optimize pre-event exposure as well as a great on-site experience, and post show follow-up. This webinar is for all exhibitors, especially new and emerging brands, and first timers to NY NOW.

Balancing People, Planet and Profit: Developing Social Impact Driven Brands

Join us as we welcome Liz Ngonzi, Founder & CEO of The International Social Impact Institute and Adjunct Assistant Professor at The Center for Global Affairs at New York University, as she presents Balancing People, Planet and Profit: A mission driven 3-part series to inspire and activate buyers and exhibitors to integrate social impact into how they run their businesses, and into their decisions regarding those with whom they conduct business, how and where they source their products, and the philanthropic efforts in which they engage.

Our first session will expose participants to the full spectrum of social impact that balances people, planet, and profit, using case studies from multinational and small-scale brands around the world with a grounding in #GivingTuesday — the global generosity movement. A framework for assessing social impact will be introduced along with a tool that will enable participants to communicate their mission and commitment to social impact. Join us Monday, November 22 at 2:00 PM EST. Click link in bio to reserve your spot now!

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High Impact: Trends for Fall 2021 and Beyond with Jessica Richards

What do accessories future trends look like in a pandemic world? With consumers yearning for presence and statement-making styling, explore what’s expected to appear later this year and for seasons to come. Learn how to create and merchandise assortments that combine investment purchasing with the must-have trends and styling cues that are now and next.