Interested in joining us in one of our NY NOW Digital Talks?

JULY 15TH | 2:00 PM EDT

Why CBD, Hemp, and Cannabis-related Beauty & Wellness Brands are Busier Than Ever

Learn more about the next generation of lifestyle brands being carried at luxury, mainstream, and hospitality retail — and discover how these executives have been able to navigate, innovate, and even thrive through uncertainty. Our panelists will explore how brand-retailer partnerships are evolving, why this category is so compelling, and how to prepare for pent-up consumer demand — all with a keen eye towards e-commerce, D-to-C, and brick & mortar.

NY NOW® and Emerald, along with Luxury Meets Cannabis Conference (LMCC) are proud to present this very timely crossover global talk. 

On Demand Booth Camp – Design 101

Webinar Password: 8o%^05#5

Whether you’re a new exhibitor to NY NOW, a long-time exhibitor ready to bring your presentations to a new level, or you simply want to ‘up’ your booth design skills — this webinar is for you!

Get booth design insight through the expertise of these industry leaders and benefit by their unique vantage points.

SPONSORED BY 

ENGAGING CUSTOMERS WITH VIDEO: Top 10 Tips to Create + Edit Your Product Videos Using Your Mobile Phone

Learn how to create great product videos for your website, IGTV and other social media platforms using your mobile device. Award winning Filmmaker/videographer JP Pacca will share his top ten tips and tricks for capturing and editing your product videos to engage your customers and drive sales.

This webinar is now an on-demand recording. Please register to gain access to the on-demand webinar.

Pinterest Strategies for Interior Design

Interior Designers often roll their eyes when clients bring up Pinterest. It can be a point of friction between your expertise and the clients desire to save money. But it doesn’t have to be. Now more than ever it is important for designers to leverage digital platforms to build business and sustain themselves, especially during this global crisis. Garette Johnson will present business strategies to show you how to use Pinterest to partner with clients, ease tension and build a virtual consulting business.

This webinar is now an on-demand recording. Please register to gain access to the on-demand webinar.

How to Create Exceptional Product Photography With Your Mobile Phone

Based in NYC, Tony has taught photography lighting at FIT and Parsons New School of Design, and teaches photography workshops for the APA and is an educational source/ambassador for a myriad of corporate clients. For this webinar, he will share tips and tricks for ‘DIY’ product photography, covering product photography using point + shoot cameras as well as cellphones, lighting, angles, backgrounds and photography apps.

This webinar is now an on-demand recording. Please register to gain access to the on-demand webinar.

got pinterest? Strengthen the Bones of Your Business

Interested in using Pinterest for your jewelry business? This presentation will run you through the basics of setting up your account in order to best leverage the platform to drive traffic to your site.

This webinar is now an on-demand recording. Please register to gain access to the on-demand webinar.

Opening Your Virtual Doors: How to Start Selling Online

Have you had to close your storefront due to the COVID-19 pandemic? Expanding online and opening up your web store has never been more important. In this webinar, we’ll show you how to get your products online, what happens when you make a sale and how to enhance the browsing experience. Following this session, we’ll talk to a Lightspeed customer about how they used their web store to complement and optimize their brick-and-mortar. Join us to get online and start selling.

This webinar is now an on-demand recording. Please register to gain access to the on-demand webinar.

Pivoting to Prosper in Today’s Challenging Retail Climate

Join Robin Kramer of Red Boot Consulting for an important and informative discussion about navigating brick and mortar business in today’s challenging climate and the tools to use. She will be talking with lifestyle store owners and the 2020 NY NOW Retailer of the Year Award, Chad Anglin and Amy Paul of Pigment, joined by gallery owner Joe Porcari of the Artful Hand gallery, and jewelry designer and owner Alyssa Kuchta of f.y.b (Follow Your Bliss) jewelry.

This webinar is now an on-demand recording. Please register to gain access to the on-demand webinar.

Introducing Stand Up 4 Retail, a retail webinar series presented by Emerald and its retail trade shows (including us!). We are committed to helping retailers overcome the challenges that COVID-19 has brought their businesses and find retail success despite the obstacles ahead.

5 Things Retailers Can Do Now To Help Protect Their Businesses Later

The world has experienced unprecedented change when it comes to how our world runs because of the Coronavirus. Stores have been forced to close because we need #FlattenTheCurve and help stop the virus from spreading. How a retailer does business has changed overnight. This webinar will discuss how retailers can change their businesses now so they are in business later. Learn to engage customers in new ways, understand how they are shopping now, and get expert advice on providing new levels of customer service that will influence their purchasing decisions. While COVID-19 continues to cause challenges for retailers, this webinar will unveil actionable steps that companies can take in order to help keep their businesses going.

5 Virtual Strategies Brick & Mortar Stores Can Easily Implement NOW Despite Doors Being Closed

Now more than ever, your customers WANT to feel normal again, and that includes shopping with you. From curbside pick-ups and delivery options to selling via social media, this webinar will reveal the various ways in which you can still connect with customers and make sales NOW despite your doors being closed. Join this webinar to learn the #1 product that all retailers should be selling right now and why they produce huge margins; how to use Live Video and Virtual Shopping Events to generate dozens of sales in just a few hours; and what to do (and not do) on social media to build genuine relationships with customers that create years of repeat business. 

How Brick & Mortar Stores Can Quickly Implement Other Selling Strategies Into Their Operations Amidst COVID-19 Crisis

If you are a brick and mortar merchant struggling to adjust to the new realities of customer interaction due to COVID-19, this webinar is for you! From Instagram best-practices to creating an e-commerce store overnight, this is for anyone looking to increase their store visibility and short-term sales. Plus, attendees can expect to gain actionable and trusted insight on resources to help them navigate these new selling avenues. Come prepared to learn how to increase sales!

Sponsored by GCI Outdoor

Retail Reset: Best Practices for Curb-Side Pick Ups, Local Deliveries, Shipping Packages & More Amidst COVID-19 Sponsored by Darn Tough

Let’s face it – COVID-19 has challenged retailers and vendors alike to get creative and overcome challenges they have never had to in the past. Unforeseen issues continue to arise, yet opportunities continue to present themselves as well. Among them? New ways to connect with customers to help increase sales, continue consumer interaction and maintain both a healthy business AND healthy habits that help prevent the spread of COVID-19. This webinar will unveil best practices for online and offline retailers alike to consider when it comes to delivering products to consumers.

Opening Your Virtual Doors: How to Start Selling Online During COVID-19 Sponsored by Lightspeed

Have you had to close your storefront due to the COVID-19 pandemic? Expanding online and opening up your web store has never been more important.  In this webinar, we’ll show you how to get your products online, what happens when you make a sale and how to enhance the browsing experience. Following this session, we’ll talk to a Lightspeed customer about how they used their web store to complement and optimize their brick-and-mortar.

How to Increase Your Web Store Traffic During COVID-19 Sponsored by Lightspeed

Your web store has become your brick-and-mortar and your sales floor needs to be busy.  In this webinar, learn how to entice customers to click and convert through strategic marketing, optimizing social media and appearing at the top of any search engine.

Safeguard Your Amazon Business: Stop People from Stealing Your Sales (Brand Protection)

As a brick-and-mortar retailer, selling on Amazon opens up new avenues to gain revenue.  This session will identify ways to help move inventory while understanding responsibilities that Amazon expects for its sellers. Plus – whether you are currently selling on Amazon or plan to – this session will unveil inside information on how to STOP people and companies from jumping on your listing and stealing your sales. Expect to gain DIY information on packaging, warranties, trademarks, copyrighted material and more. Plus, gain actionable insight to help you stop losing sales to hijackers.

How to Grow Your Amazon Business for Massive Success in a Post-Pandemic World Sponsored by AccrueMe

Secure your future with specific steps to access your share of $100,000,000 in newly allocated funds.  This live webinar will explain how to analyze your online business to capitalize on available growth capital. Participants will be given free access to exclusive user-friendly software to visualize customized profit and financing scenarios.

COVID-19 Communications: How to Keep Your Customers Engaged Sponsored by Lightspeed

Consumer behavior has changed during COVID-19. Consumers’ personal finances have adjusted, shopping in stores is limited, and for many, their buying priorities are different.  In this webinar, expect to gain clarity on this new consumer and how business owners can adjust. Join us to understand this new marketplace and gain action steps to connect with your customers in the age of COVID-19.

10 Action Steps to Rebuilding Your Retail Business

In the final webinar of a ten-part series from Emerald Expositions’ Retail Group, attendees can look forward to gaining 10 action steps to rebuild their businesses and confidently move forward in today’s challenging marketplace. For online and offline stores alike, this webinar will be filled with actionable insight to help businesses truly look ahead in both the immediate days and 2021 and beyond. If your goal is to sustain your business despite the challenges of COVID-19, this is a webinar NOT to miss!