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The NY NOW Winter 2026 Market will be held February 1–3, 2026.

The NY NOW Market is located at the Jacob K. Javits Convention Center, 429 11th Ave, New York, NY 10001.

Winter 2026 Market: February 1–3, 2026 (Sunday–Tuesday)
Hours: February 1–2, 9:00 am to 6:00 pm
February 3, 9:00 am to 5:00 pm

Yes, absolutely. Here’s a dedicated page of our recent features, and here are some of our internal press releases.

At the bottom of our Why Exhibit page, you’ll find a section called “Press That Attends.”

Panels & Workshops: Thought-provoking panels featuring industry experts and trendsetters.

Activations: Interactive showcases, live demos, and exhibitor happy hours.

Tours & Presentations: Expert-led tours revealing stories behind the products.

Browse our Market Happenings page for examples.

NY NOW Online is our wholesale platform powered by Bulletin, offering exhibitors a virtual storefront with e-commerce functionality and year-round buyer connections.

Our Market Directory lets buyers browse confirmed exhibitors and shop products 24/7, integrated directly with Bulletin’s marketplace.

Attendees / buyers: Start here.

Exhibitors / brands: Learn about the benefits and how to set up your profile.

Yes! Download the Summer Market mobile app by
clicking here.

Questions? Email [email protected]

Hotel reservations can be made online through the Hotel & Travel section of the NY NOW website.

There are no shuttle bus or ride-share services planned for the Winter 2026 Market.

There are a variety of parking options available, ranging from 24-hour service to more limited options.
Details on area parking.

Get driving directions to the Jacob K. Javits Convention Center.

Absolutely! Our team curates a seasonal map and list of the hottest spots in NYC. Here’s our latest one.

Children under the age of 16 may be admitted as guests (for a $65 admission fee) if accompanied by a registered attendee. Please note that neither strollers nor rolling bags are allowed in the exhibit areas.

Electric scooters are available for rent at the Javits Center by contacting the Security and Safety Solutions Department at (212) 216-2196 or by placing an order online through the JAKE system here.

Manually operated wheelchairs are also available but cannot be reserved. Upon arrival, visit the Concierge Desk in the Crystal Palace or ask a Public Safety Officer for assistance. A photo ID is required and will be returned when the wheelchair is returned.

The Javits Center campus features sidewalk ramps, automatic doors at all street levels, accessible restrooms, and elevators. For questions, contact the Command Center at 212-216-2196.

Unauthorized photography or video recording is not allowed on the Market Floor or in seminar rooms at the NY NOW Market without prior permission from the exhibitor or speaker.

Violators will be ejected from the show and may be denied entry to future NY NOW events and/or prosecuted.

Please visit our Obtaining a Visa page for more information.

NY NOW Show Management constantly reviews and updates our database to ensure that we’re providing exhibitors with the top-quality buyers they expect at our market. This includes reclassifying and/or requiring various companies and individuals to demonstrate they are still qualified members of the trade to whom we extend free registration. You are required to upload the requested credentials to complete your registration.

NY NOW is open to the trade only. To attend, you must provide identification to qualify your business and separate identification for each individual employee from your store or company.

How long does it take to be approved?

Up to 10 business days from the date the last credential is uploaded.

What if I can’t provide the credentials?

This is a trade-only event. Registrants who do not meet the qualifications for attendance may not be permitted a badge.

What do you do with credentials once reviewed?

Due to PCI compliance and data storage requirements, all credentials are permanently deleted upon approval or when the show is transferred to onsite mode.

Read more about required credentials on our qualifications page.

When will I receive my badge?

After receiving a confirmation email that your credentials were accepted, print the email and bring it to the show. On-site, present your confirmation at a registration terminal to receive your badge and lanyard.

Registration terminals are located in the Crystal Palace.

The NY NOW Market is open to industry professionals only, as well as press.

Registration is free for all qualified buyers. There is a fee for suppliers to the trade and non-exhibiting manufacturers. Read more on our Buyer Qualification page.

You can RSVP to register via our website for the NY NOW Winter Market, taking place February 1–3, 2026 at the Jacob K. Javits Center.

Badges will not be mailed. After receiving a confirmation email that your credentials were accepted, print the email and bring it with you to the show. On-site, present your confirmation at the nearest registration terminal in the Crystal Palace to receive your badge and lanyard.

We strongly recommend registering in advance to avoid delays upon arrival. On-site registration will be available in the Crystal Palace to obtain exhibitor badges and register additional staff.

On-site registration opens one hour before the Market start time each day. For reference, Winter registration hours in the Crystal Palace and North Concourse were:

Friday, January 30 – 8:00 am – 6:00 pm

Saturday, January 31 – 8:00 am – 6:00 pm

Sunday, February 1 – 7:00 am – 6:00 pm

Monday, February 2 – 8:00 am – 6:00 pm

Tuesday, February 3 – 8:00 am – 5:00 pm

Registration fees are non-refundable.

Please email the individual’s name and company name to our Customer Support team at [email protected]. Requests are completed within seven business days.

NY NOW Online is our wholesale platform that’s fully integrated with the event. This platform allows you to shop exhibiting brands via the Market Directory before, during, and after the show, giving you access to bestselling brands 24/7/365.

Once you create an account, you can browse exhibiting brands, send messages, and start shopping.

An added bonus is that the Directory is built into Bulletin’s marketplace, where you can explore curated collections, filtered category views, and discover thousands of additional brands selling online.

Using NY NOW Online is simple and provides you with all the tools you need to make the most of your time at the show. Click here to view our Winter Market guide and learn more about the platform’s benefits.

For a step-by-step guide on how to create your account and start selling your products online, click here.

Move-in Map for this summer’s market.

You’ve made the best possible decision for your business—to exhibit at the leading gift, home, and accessories wholesale event. Now it’s time to prepare! Browse our Exhibitor Tools page for everything you need to feel ready to sell, learn, connect, and have your best market ever.

Whether you’re a first-time exhibitor or a seasoned pro, we’ve built out this Exhibitor Education page to offer a wealth of information, tips, and insights to help you make the most of your NY NOW experience.

From pre-event planning to post-event follow-up, you’ll find valuable content including marketing and branding resources, booth design and merchandising tips, social media strategies, webinar recordings, and more. We’re excited to partner with you on your journey to success.

The Exhibitor Services Manual includes key in-person event details such as show rules and regulations, mandatory forms, and service order deadlines. A new manual is created for each market and is available at least two months in advance.

Here you’ll find the manual for Winter 2026.

At NY NOW, we offer exhibitors a variety of opportunities to maximize exposure and engage buyers in our community. We leverage industry and buyer data to merchandise our marketing emails, social media posts, website features, and more.

If you are a confirmed exhibitor at the Winter 2026 market and would like to be featured, submit for Marketing Opportunities. This is the first place we look when deciding which brands to feature. We also offer sponsored opportunities that allow brands to stand out—browse our Winter 2026 Sponsorship Opportunities here.

Yes! Visit our Marketing Preview page to view a selection of Summer and Winter buyer-facing email marketing campaigns.

Click into each email to view the full HTML, linked pages, and additional details.

We highly recommend registering you and those working in your booth during market days in advance to avoid delays when you arrive on-site. Registration will be open in the Crystal Palace to obtain your exhibitor badge and/or register additional staff.

You will pick up your badge and lanyard on-site at the Will Call Registration counters marked “Registered? Print Badge Here” in the Crystal Palace.

If you need to register on-site or make changes to your registration, you can do so at the Registration counters in the Crystal Palace lobby. Badges will not be mailed.

Exhibitor registration can be completed online via the Exhibitor Tools. Exhibitors will be notified by email when badge registration opens.

You may choose to email badge confirmations, which include a barcode for on-site printing. All badges must be picked up on-site with a photo ID.

We encourage exhibitors to complete set-up during scheduled hours when staff assistance is available and booth electricity is on. If you may need extra time, check with your assigned operations or floor manager on-site to confirm building shutdown times. Additional time is not guaranteed.

For security reasons, exhibitors may not enter, leave, and re-enter the exhibit hall after hours. You must be in your booth by the close of normal access hours to stay late. Late access on show days is not allowed except for pre-approved in-booth functions.

Your booth number can be found on your exhibit space agreement confirmation email and invoice.

You may set up and dismantle your own booth up to 250 square feet without union labor, provided the staff used are full-time employees of the exhibiting company and the work can be completed without tools or fasteners.

Please contact Freeman to order any booth setup labor. We strongly recommend placing labor orders prior to the show to take advantage of advance discount rates. Refer to the Exhibitor Services Manual for discount deadline dates.

You will receive a Target Freight move-in date and time based on your booth’s location on the show floor. This is when your freight should arrive and when staff may begin booth setup.

Refer to the set-up manual available on the Exhibitor Tools page for details.

There are two shipping options available.

Advance Shipment: Ship freight in advance to the Freeman Warehouse (storage fees apply). Materials will be delivered to your booth upon arrival.

Freeman Warehouse address:
Company Name & Booth Number(s)
NY NOW c/o Freeman
140 Central Avenue, Kearny, NJ 07032

Direct-to-Show Shipment: Ship directly to the Jacob K. Javits Convention Center during your assigned target move-in window.

Show site address:
Company Name & Booth Number(s)
NY NOW c/o Freeman
Jacob K. Javits Convention Center
655 West 34th Street (12th Avenue & 39th Street)
New York, NY 10018

Refer to the Exhibitor Tools page for shipping deadlines and instructions.

All freight must check in at the Driver Check-In located at 12th Avenue and 36th Street on the east side of 12th Avenue before delivery to your booth.

Drivers must check in no later than 2:30 PM on the target move-in date to be unloaded. Certified weight tickets are required.

At Driver Check-In, carriers will be assigned an unloading number based on check-in time.

Booth inclusions vary by section. Refer to the Exhibitor Set-up Manual on the Exhibitor Tools page or contact your sales representative for details.

Information on booth setup and ordering services for the Winter 2026 Market is available on the Exhibitor Tools page.

First, review the Booth Guidelines for your booth type in the online Exhibitor Set-up Manual. If you still have questions, contact the operations team at [email protected].

Each exhibitor and Exhibitor Appointed Contractor (EAC) must carry general liability insurance, automotive liability (if applicable), and workers’ compensation coverage. Full requirements are listed in the Exhibitor Set-up Manual.

Additional insured must include: Emerald Expositions, NY NOW 2025, Freeman, and the Jacob K. Javits Convention Center.

If your current insurance does not meet requirements, coverage may be purchased through the Marsh Total Event Exhibitor Insurance Program. Exhibitors may not set up until a valid certificate of insurance is received.

Only two-wheeled hand trucks are permitted. Four-wheeled carts are not allowed. Materials must be hand-carried by one person in a single trip.

Vehicles must not remain parked longer than 30 minutes and must be attended at all times. Vehicles larger than a sprinter van must check in at Driver Check-In on 12th Avenue.

Limited hand-carry assistance will be available on a first-come, first-served basis. For questions, contact Freeman at 201-299-7575.

Exhibitors with peninsula or island booths of 400 square feet or larger may have a hanging sign for an additional fee in most market areas. Contact your sales representative for details.

All exhibitors distributing food or beverage samples must receive advance approval. Packaged food and beverages produced by the exhibitor may be permitted if submitted to Cultivated prior to the market.

All other food and beverage distribution must be arranged through the Javits Center’s exclusive caterer, Cultivated.

Contact:
Rosana Forestier
Catering Sales Coordinator, Cultivated NY
Email: [email protected]
Phone: 212-216-5160

NY NOW Online is our wholesale platform, powered by Bulletin, that’s fully integrated with the event. It’s the first digital membership we’ve offered to our exhibitors that provides you with a virtual storefront with e-commerce functionality, as well as tools to increase connections with buyers year-round.

A brand page on NY NOW Online is part of every exhibitor’s booth package, so you’ll have everything you need to meet the best retailers in the business. Retailers are able to discover, message, and shop your brand page 24/7/365.

Since NY NOW Online is built into Bulletin’s marketplace, exhibitors get the added benefit of exposure in front of 30,000+ retailers shopping online, in addition to our 10,000+ event attendees. Exhibitors with completed brand profiles are also eligible for inclusion in curated collections and filtered category views across the marketplace.

For example, if you add “sustainable” as a brand value, your brand will appear in the filtered marketplace view.

Think of this as the place where all of your business with buyers lives (versus the Exhibitor Hub, which is where your business with NY NOW lives).

You’ll add a brand bio, your brand values, and more—plus upload your products if you plan to sell online.

You’ll be added to the Market Directory, and closer to the show we’ll also surface market-specific information like your booth number and any show specials you’re offering.

Please note: The “Brand Name” field in your NY NOW Online account is what we use when marketing your brand, in the printed show directory, on your booth sign, and more.

First, check the initial email you received upon signing your booth contract. It contains a comprehensive guide and helpful links.

If you already have a NY NOW Online or active Bulletin account, log in here to review or update your company page.

If you’re a first-time exhibitor new to Bulletin / NY NOW Online, look for an email from “Bulletin Onboarding” with the subject line “Next Steps: Your NY NOW Online Page for Summer 2025.” Inside, you’ll find a one-click account activation link.

Using NY NOW Online is simple and gives you all the tools you need to make the most of your time at the show.

Click here to learn more about platform benefits and access a step-by-step guide on setting up your account and selling your products online.

Exhibitors may begin dismantling their displays immediately after the market closes at 5:00 PM. See the Exhibitor Tools page for the Exhibitor Services Manual.

The return of empty containers will begin after aisle carpet and vehicles are removed from the exhibit hall. In accordance with the Exposition Terms and Conditions, exhibitors may not dismantle or remove any portion of their exhibit prior to the scheduled market closing time for their section. This rule will be strictly enforced and violations may result in penalties and impact future participation.

Once move-out begins, all aisles must be kept completely clear so aisle carpet can be removed. No empty crates, pallets, or boxes will be returned until all aisle carpet has been removed. It may take up to eight hours for all empty containers to be returned, so please plan travel accordingly.

To ensure an efficient move-out process, full cooperation between exhibitors and Freeman is required. All vehicle movement at the Jacob K. Javits Convention Center loading docks must be coordinated and approved by Freeman in advance.

For additional details, refer to the Exhibitor Services Manual or contact the Operations Team at [email protected].

Certain aisles will be designated as “No Freight” aisles and must remain clear of crates and boxes at all times to allow timely freight delivery throughout the market.

All crates and skids must be tagged and removed from the exhibit floor no later than 5:00 PM on the evening before your collection opens. This allows Freeman and Javits staff sufficient time to install aisle carpet, complete hall cleaning, and provide exhibitors the space needed to finish booth setup.

No exceptions will be made to this policy. Crates without empty storage stickers will be tagged and removed from the exhibit hall by floor managers or Freeman, whether full or empty. Empty storage stickers are available during set-up hours at Freeman service desks.